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For an undergraduate or possibly graduate course in introductory business communication found in departments of business (including marketing, management, and information systems), business education, English, and communications.

Designed in a step-by-step format with an easy-to-read style, this authoritative guide covers every step of the writing process. Includes a chapter on style and clarity, tips on developing an objective voice, and advice on gender-free writing.

Explains how to use the standard marks of punctuation to express one's thoughts precisely, in clear and effective sentences.

For an undergraduate or possibly graduate course in introductory business communication found in departments of business (including marketing, management, and information systems), business education, English, and communications..

Business Communications, 11e takes a comprehensive product approach to business communications while integrating emerging issues your students will face as they enter the work force, such as technology, globalization of our environment, flattening of the organizational structure of business, legal and ethical concerns and many more. New to this edition is a stronger emphasis on critical thinking and communicating in the electronic era and the introduction of the Integrated Teaching System which will cut classroom preparation time in half!