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In the fast-paced and interconnected world, communication has undergone a transformative evolution particularly due to advent of social media. Social media platforms have become the heart of global interaction and is reshaping the way we connect, share, and engage with one another. At its core, social media is a dynamic and expansive virtual landscape that transcends geographical boundaries, enabling individuals, communities, and businesses to communicate instantaneously. In the realm of communication, social media serves as a multifaceted tool that not only facilitates the exchange of ideas, information, and emotions but also cultivates a sense of virtual community. The platforms act as digital arenas where diverse voices converge, breaking down traditional barriers and fostering a rich tapestry of conversations. From personal anecdotes to global discussions, social media platforms provide a stage for the collective expression of thoughts, opinions, and experiences. As we delve into the intricate dynamics of social media and communication, it becomes evident that these platforms are not merely technological innovations but powerful conduits that mirror the evolving nature of human interaction. In this digital age, social media stands as a testament to the boundless potential of communication, providing a dynamic space where ideas flourish, relationships blossom, and the world becomes a more interconnected global village. The book delves into the multifaceted impact of social media, digital transformation, and modern technologies on society. Key research themes include the influence of social media on consumer behavior, marketing strategies, and digital banking. The studies explore AI's role in social media, its benefits, and potential for misuse. The mental health challenges, particularly among adolescents and celebrities, are also addressed, alongside the importance of digital literacy. Other significant topics include the role of social media in political engagement, education, human rights, and the evolution of digital identities. The chaptershighlight both the opportunities and challenges posed by social media.

The timeless charm and wisdom of Vietnamese folktales in parallel English and Vietnamese versions! These ten delightful stories bring Vietnam's rich culture and traditions vividly to life. This volume is perfect for story time and read-alouds, and for anyone who loves the imaginative leaps and moral lessons in traditional myths and legends. This essential anthology includes: Thach Sung and the Cracked Earthen Pot — A greedy man learns that it's better to be satisfied with what you have than to yearn for the unattainable The Carp and the Dragon's Gate — A fish turns into a dragon, showing that with hard work and perseverance seemingly impossible goals can be achieved The Toad Is Sir Sky's Uncle — A brave toad saves the world from drought, showing that we should never judge someone by their looks And seven more fascinating tales! Sure to delight readers of all ages, Vietnamese Folktales for Children is perfect for parents who want their children to absorb the wisdom of Vietnamese folk stories while becoming familiar with the Vietnamese language along the way.

Quyển sách Quyền năng bí ẩn trình bày những kĩ thuật PR đỉnh cao được mong đợi từ lâu. Và chúng tôi rất phấn khởi tái bản quyển sách này để đáp ứng nhiều hơn yêu cầu của bạn độc gần xa. Quyền năng bí ẩn là một trong những quyển sách hay nhất về Quan hệ công chúng (PR) từng được viết. Có rất nhiều chuyên gia truyền thông, doanh nhân, giảng viên đại học, sinh viên đã đọc và giữ lại quyển sách này làm kim chỉ nam trong suốt quá trình làm việc của họ. Vì thế, Chúng tôi tin rằng bạn cũng sẽ tìm thấy rất nhiều điều bổ ích, thiết thực, giá trị trong tác phẩm này.

Since the 1950s, the domestic politics of the Republic of Vietnam (RVN) has puzzled outside observers. To these external analysts, the American-backed regime seemed to be plagued by instability and factionalism for no apparent reason. Their bewilderment, however, has obscured a deep and complex history. In Disunion, Nu-Anh Tran shows how factional struggles in the Saigon-based republic reflected serious disagreements about political ideas at a pivotal moment in the lead-up to the Vietnam War. The book traces the emergence of Vietnam’s anticommunist nationalists back to the struggle for independence and explores how their alliances were tested and then broken during the rule of the RVN’s first president, Ngô Đình Diệm. The anticommunists rejected the authoritarianism and ideology of the Vietnamese communists and dreamed of building an independent, democratic government that would unite the Vietnamese nation. The RVN was supposed to be the fulfillment of this long-cherished vision. But discord soon erupted among the anticommunists. Politicians fiercely debated to what extent the government should be democratic and which groups had a legitimate place in political life. The unresolved disagreements provoked intense and continuous infighting that troubled the RVN throughout the regime’s existence. Ultimately, the animosity undermined any possibility of realizing the anticommunists’ shared vision for the country. Based on previously neglected primary sources and extensive research in Vietnamese and American archives, Disunion paints a rich and sensitive portrayal of leaders and activists in the RVN. Anticommunist nationalists were deeply devoted to their homeland and inspired by forward-looking visions, but they were also hobbled by their failure to live up to their lofty ideals. By examining these historical figures on their own terms, the book offers a fresh perspective on the political history of South Vietnam that has remained misunderstood to this day.

Quản trị Rủi ro Khủng hoảng Truyền Thông là Cẩm nang hướng dẫn thực hành thực tế gồm 2 phần, là Quản trị Rủi ro Truyền thông (Phần 1) và Xử lý Khủng hoảng Truyền thông (Phần 2). Trong Phần 1, Cẩm nang tập trung trình bày các phương pháp phát hiện, dự đoán hầu hết các mối nguy tiềm ẩn tàng bên trong và bên ngoài tổ chức mà các Doanh nghiệp lớn đang sử dụng hiện nay, để từ đó triển khai ngay lập tức các hành động ứng phó nhằm ngăn chặn các rủi ro vỡ thành khủng hoảng, gọi là “Phòng Bệnh”. Còn trong Phần 2, Cẩm nang trình bày các Chiến lược Ứng phó hiệu quả khi doanh nghiệp đối diện với một cuộc khủng hoảng truyền thông đã thực sự nổ ra, theo 4 giai đoạn SƠ CỨU - CẤP CỨU - CHỮA TRỊ - HỒI PHỤC (HẬU KHỦNG HOẢNG), gọi là “Chữa Bệnh”. Hơn thế nữa, trong quyển cẩm nang này, một bảng Chiến lược Quản trị Rủi Ro Khủng hoảng Truyền thông toàn diện và thực tiễn được cung cấp để giúp ích cho người thực hành PR dễ dàng hơn trong công tác quản trị rủi ro và xử lý khủng hoảng truyền thông. Mô hình Lý thuyết & Thực hành trong quyển cẩm nang này đã được kiểm chứng tính hiệu quả trong thực tiễn qua những dự án thành công tại các công ty Đa Quốc Gia và các công lớn nhỏ ở thị trường Việt nam. Đây là tài liệu bản quyền được cung cấp miễn phí cho độc giả có nhu cầu chỉ với Ước mong quyển Cẩm nang nhỏ này The Guidebook of Risk & Crisis Communication In Practice có thể giúp ích được Quý Bạn nhiều trong công việc của mình. Trân trọng, Tác giả Lê Trần Bảo Phương

Trong bối cảnh cạnh tranh gay gắt, “tăng trưởng” không còn đơn thuần là con số doanh thu hay lượt khách, mà đòi hỏi một tư duy đa chiều: vừa hiểu sâu nỗi đau khách hàng, vừa liên tục thử nghiệm và tối ưu dựa trên dữ liệu, vừa bảo đảm sự liên kết nhịp nhàng giữa các phòng ban. Đó chính là linh hồn của Growth Hacking. “A Masterclass on Growth Hacking: Cẩm Nang ‘Hack’ Tăng Trưởng” không phải là tập hợp những “mẹo” hay “trick” ngắn hạn. Thay vào đó, cuốn sách đưa bạn đi qua một hệ thống tư duy và chiến lược, từ cấp độ nền tảng (xác lập mục tiêu, đo lường, tránh các sai lầm phổ biến) đến những kỹ thuật cụ thể (storytelling, gamification, viral growth loops). Tất cả đều được mô tả chi tiết với ví dụ thực tế, giúp bạn: Khám phá 10 rào cản thường gặp cản trở tăng trưởng – như việc thiếu mục tiêu, hiểu nhầm nhu cầu khách hàng, tâm lý sợ thất bại… Bạn sẽ biết cách “đi thẳng” vào gốc rễ, đưa ra giải pháp thực tiễn. Xây dựng quy trình tăng trưởng có tính hệ thống – để đảm bảo mỗi lần thử nghiệm (A/B test, triển khai tính năng mới…) đều dựa trên dữ liệu rõ ràng, có thể “nhân rộng” khi quy mô tăng. Áp dụng bộ công cụ từ nghiên cứu hành vi khách hàng (empathy map, survey, journey mapping) đến nền tảng A/B testing, công cụ tự động hóa (Zapier, Make…), đo lường (Google Analytics, Mixpanel…), giúp tiết kiệm nguồn lực và chốt kết quả nhanh. Nhúng yếu tố “câu chuyện” (storytelling) và “game hóa” (gamification) vào sản phẩm, chiến dịch marketing, tạo sự hứng thú cho người dùng. Khi họ gắn bó sâu và sẵn sàng chia sẻ, đó là lúc bạn kích hoạt mô hình tăng trưởng lan truyền (viral growth loops). Xây dựng văn hóa tăng trưởng – xoá bỏ silo giữa các phòng ban, thúc đẩy sự “dám thử – dám học” từ mọi cấp. Vì chỉ khi văn hóa thống nhất, “từ sếp đến nhân viên” đều ủng hộ, Growth Hacking mới thật sự bền vững. Tác giả – Zenson Tran – là chuyên gia với nhiều năm “chinh chiến” ở lĩnh vực tiếp thị kỹ thuật số và tối ưu tăng trưởng. Anh đã tổng hợp những bài học quý giá từ kinh nghiệm thực tế, cùng tư duy khoa học, để cuốn sách này trở thành cuốn cẩm nang đầy đủ: giải đáp thắc mắc, định hướng chiến lược, trang bị kỹ năng và truyền cảm hứng cho độc giả dấn bước vào hành trình “hack” tăng trưởng. Bạn có thể là nhà sáng lập startup đang khát khao tạo đột phá, quản lý marketing ở doanh nghiệp tầm trung, hay thậm chí chủ dự án thuộc một tập đoàn lớn – “A Masterclass on Growth Hacking: Cẩm Nang ‘Hack’ Tăng Trưởng” đều cung cấp góc nhìn mới, hướng dẫn tỉ mỉ và ví dụ minh họa thực tiễn để triển khai ngay. Cuốn sách này cũng mở ra “kho vũ khí” cho đội ngũ liên phòng ban, nơi mọi người có tiếng nói và đóng góp chung vào mục tiêu cuối cùng: tăng trưởng bền vững, linh hoạt và đặt khách hàng làm trung tâm. Hãy khám phá cuốn sách và sẵn sàng tạo cú hích cho doanh nghiệp của bạn. Đừng quên, Growth Hacking chỉ thực sự phát huy sức mạnh khi bạn bắt tay hành động: nhỏ nhưng chắc, thử nghiệm liên tục, và sẵn sàng học hỏi ở mỗi vòng lặp. Chúc bạn sớm gặt hái thành công vượt ngoài kỳ vọng!

Trong Hòai Niệm is Novel Love Story This story telling about a young girl and her family who were boat people, fled Vietnam after North Vietnamese communist took over the South Vietnam in 1975, at that time she was 11 years old. In 1987 her family fled the country for seeking freedom by fishing boat. Her boat was floating in Pacific Ocean for almost two weeks, finally her boat that has arrived Philippine refugee camp on PULAU Island. Her parent was a wealthy business man. They have lived under Communist regime for 3 years. They knew that they can’t survive any more under communist regime. Her parent decided to escape from Vietnam with any cost even though they die in ocean. They tempted fate to across the Pacific Ocean by fishing boat that caused 80% of escapees were killing by gale and 20% of survival, but they thought that a fate worse than death to live with the communist. Otherwise, the boat people were also raped and killed by Sea pirates in Thailand’s water. Her parent has had accepted any catastrophe to his family on the way to escape Vietnam. They were very lucky not to be killed in the ocean by gale or sea pirates, finally, her boat to arrive Philippine Island. They were resided temporarily in refugee camp from 3 years in a very bad situation in materially and spiritually such as food was not supplied enough to eat, they didn’t know what their fate will be? Their future was very far from their hands, they didn’t know where and when they will go to, for making their new life for themselves.1982 her family was sponsored to the United States. Her family was settled down in Texas, she has had an opportunity to go to school again at the age of 17. She had enrolled for s high school class in a High School at Southwest Houston area. After graduated from high school she has worked in banking, she continued to work for her college degree at night. She has worked in banking for 14 years as a senior vice president position. She went to the park that closes to her resident quarter to jog every morning. One day she met a man whose name Vu, was a college teacher. They felt in love with each other and her wedding will be taken in a near future. But they could not predict what was happen to them. Suddenly, in a day she had been hospitalized because she suffered from terminal cancer. She asked her young sister to notify immediately to her fiancé about her serious health situation, and she wanted to meet him as soon as possible. Vu was shocked at the news from his fiancé’s sister. His heart broken and he was going to faint. He hurried to ask his administrator for 4 weeks off from work. He booked an emergency air ticket and left his home right away to Texas. When he’s arrived Houston airport, he took a taxi to hospital. At hospital he has guided by nurse to his fiancée room then the nurse walked back to her office. Walking into his fiancée room in the fluorescent light, he looked at her face she was very pale. When Vu looked at his fiancé face thoughtfully, he could not hold his tears. He bent his face down close to his fiancé chest he busted into a convulsive sob. Her Doctor was walking in coming close to Vu. The doctor slightly put his hand on Vu’s shoulder and spoke in a low voice to bring Vu back to reality. Vu turned back to the doctor and shook hand with him. Vu showed his deep gratitude to the doctor. Doctor told Vu that his fiancé who was in a worse situation. So the doctor has tried to keep her with oxygen breathing equipment to expect Vu came back to see her in a last moment on time. Before she has hospitalized, she wrote a long letter to Vu. She asked her young sister to hand over her letter to Vu when he came back to see her. She told her fiancé everything from first minute she met him till to present moment. Finally, she told Vu she has loved him forever...ever...and ever and her last words to her fiancé: I have given you my life, but my life is no longer any more I have given you a dream, but the dream wo

Ch o Ban is an interactive language program of introductory Vietnamese intended for use by non-native students, as well as students of Vietnamese heritage without a solid knowledge of the language. The entire program uses the communicative approach, which focuses on teaching the language for the ultimate purpose of using it in everyday settings. Ch o Ban consists of a textbook and workbook manual that adhere to the following practical objectives: to make the whole program straightforward in presentation, user-friendly, practical, interesting to students, and most importantly culture-based.

A great story can lead a reader on a cultural and linguistic journey--especially if it's in two languages! Vietnamese Stories for Language Learners introduces 40 traditional Vietnamese folktales with bilingual Vietnamese and English versions presented on facing pages. Each story is followed by cultural notes, vocabulary lists, and a set of discussion questions and exercises for further comprehension. Online audio recordings by native speakers help readers improve their pronunciation and inflection, while a Vietnamese-English glossary provides an easy way to reference unfamiliar terms. Illustrations by award-winning Vietnamese illustrators Nguyen Thi Hop and Nguyen Dong help to bring these traditional tales to life. This book is a great supplementary reader for self-study learners or in Vietnamese language courses, but will be enjoyed by anyone who wishes to learn about Vietnamese folktales and culture. Learn Vietnamese the fun way--through the country's rich literary history! Audio recordings can be accessed at tuttlepublishing.com/downloadable-content.

Economic reforms in Vietnam have allowed its ethnic Chinese citizens to prosper, but growing Chinese economic strength harbours the seeds of political problems. The topic is also meshed with the larger concern of Sino-Vietnamese relations, which in the best of times can be coloured by a suspicion which goes back centuries. In the worst of times, as in 1978/79, both sides were engaged in open warfare. To understand the current situation, this book delves into the origins of Chinese settlement in Vietnam, tracking the flow of history through the major events which have shaped the Chinese mercantile community and made it what it is today. The most significant feature of this work is that it draws on Western, Russian, and Vietnamese sources, as well as the writer's own familiarity with the actual situation on the ground.