Search

Want to make money online? Then ignore social media at your own risk. Social media is vital if you want to your business to thrive, and though you can’t control the conversations, you can influence them. This book will teach you how. If mismanaged, social media can create more noise than signal. It can be a time and energy suck—for you and your audience. Or worse still, it can become an echo chamber for negative PR. If done well, guerrilla social media marketing can help you persuade, command attention, establish dialogue, differentiate yourself, capture new markets, and outmaneuver the competition—all on a shoestring budget. Whether you’re selling digital goods and services, physical goods, or local services, this book has the answers. Strategize and optimize your social presence in ways you didn’t know were possible Drive more clicks and sales with better-performing Facebook ads Develop remarkable content with viral potential Manage your online reputation, instead of letting it manage you Integrate social media into your SEO strategy, and vice versa Leverage online influencers to promote your brand, and become an influencer yourself

Blakeslee examines the history and current status of Jews and antisemitism in the United States to reveal what we know of antisemitism and the ways in which this knowledge is seriously flawed. He explores the significant historical role antisemitism played in the formation of Jewish advocacy organizations and the subsequent success they enjoyed over several decades of publicly combating antisemitism. He then examines three specific incidents in the 1990s and the ways the advocacy organizations responded. Antisemitic attitudes and incidents in the United States have dropped steadily since the post World War II revelations about the Holocaust. While antisemitism has not disappeared entirely from the American scene, it has dwindled to the point where the Anti-Defamation League considers the average American not antisemitic. Blakeslee probes why, if this statement is accurate—and prevailing statistics suggest it is—prominent Jewish advocacy organizations continue to lavish so much attention and money on an issue of little actual significance. A provocative study for all sociologists, researchers, and concerned lay people involved with the heated debate over antisemitism, Jewish identity, assimilation, Black-Jewish relations, and organizational studies.

Alta Journal Issue 21: Made in California celebrates makers, creators, and their crafts. We tell the stories of the artisans behind amazing whiskies and watches, incredible grains and guitar strings, exquisite stationery and sandals, and many others. Their products are beautiful, functional, sometimes even edible, and all were made in the Golden State. Alta Journal is a quarterly publication for anyone seeking an insider's take on California and the West. From arts and culture, to technology and the environment, to food and fashion-what happens in this most-forward thinking region happens everywhere. Each large-format issue (the West demands a wide lens) demystifies the region with provocative essays, cultural commentary, deeply reported investigations, original fiction and poetry, sumptuous photos, topical cartoons, and more. Founded in 2017 by William R. Hearst III, Alta Journal provides an exciting-and much-needed-literary perspective on the West, sparking conversations that are as diverse and vibrant as the place itself. In this era of rapid change, the award-winning Alta Journal offers an immersive reading experience like no other.