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The planning guide marketers have relied on for two decades—updated and expanded For more than 20 years, The Successful Marketing Plan has been the marketing professionals’ go-to guide for creating plans that define and fulfill the needs of their target markets. In this substantially revised and expanded fourth edition, Roman Hiebing, Jr., Scott Cooper, and Steve Wehrenberg outline how to develop proven objectives, strategies, and tactics that deliver the bottom line. Separating the plan into 10 market-proven, manageable components, The Successful Marketing Plan explains how to: Find the data you need to develop your plan Identify growth target markets Set realistic sales objectives Position your products through a strong branding program Condense your plan into a workable calendar of activities Arrive at a realistic budget and payback schedule Evaluate and test the plan’s effectiveness The authors of The Successful Marketing Plan have made extensive revisions to more than 50 percent of the book’s content—from a new planning model to a more user-friendly business review section to a complete revision of the strategy chapters including a new message strategy chapter. Plus, the book contains completely updated chapters on advertising, media content, and interactive communications, in addition to updates in information sources, planning charts, and the Idea Starters appendix, which has more than 1,000 tactical ideas tied to specific objectives. Great marketing begins with a great marketing plan. Use The Successful Marketing Plan to build a focused “real-world” marketing plan that will enable your company to thrive and grow in today’s cost-conscious, winner-take-all competitive arena.

In their studies of social Christianity, scholars of American religion have devoted critical attention to a group of theologically liberal pastors, primarily in the Northeast. Gary Scott Smith attempts to paint a more complete picture of the movement. Smith's ambitious and thorough study amply demonstrates how social Christianity--which included blacks, women, Southerners, and Westerners--worked to solve industrial, political, and urban problems; reduce racial discrimination; increase the status of women; curb drunkenness and prostitution; strengthen the family; upgrade public schools; and raise the quality of public health. In his analysis of the available scholarship and case studies of individuals, organizations, and campaigns central to the movement, Smith makes a convincing case that social Christianity was the most widespread, long-lasting, and influential religious social reform movement in American history.

'This ambitious book draws upon a wide variety of literature in developing a comprehensive theory of entrepreneurship, ranging from the discovery of entrepreneurial activities, to industry differences in entrepreneurial activity, to the organizing process. It represents a major contribution to the field.' - Arnold C. Cooper, Purdue University, US 'Professor Scott Shane provides a deep and comprehensive discussion of the individual-opportunity nexus in entrepreneurship. Eschewing the usual approaches of either focusing exclusively on the individuals and their motivations and actions or focusing exclusively, almost always ex-post, on the economic potential of opportunities, Scott Shane fixes his gaze squarely on the nexus of the individual and the opportunity. It is this nexus that I believe is the building block for a better understanding of the entrepreneurial phenomenon.' - From the foreword by Sankaran Venkataraman In the first exhaustive treatment of the field in 20 years, Scott Shane extends the analysis of entrepreneurship by offering an overarching conceptual framework that explains the different parts of the entrepreneurial process - the opportunities, the people who pursue them, the skills and strategies used to organize and exploit opportunities, and the environmental conditions favorable to them - in a coherent way.

A fast paced Christian romantic suspense story from USA TODAY Bestselling Author Laura Scott! Foster siblings - separated by tragedy, reunited by love. Will he choose family or love? Street artist Cooper Holland instantly notices the beautiful woman going into a church, for the second time in as many days. When a man dressed in black begins to follow her, he instinctively knows something is wrong. Soon, he discovers there are two men after the pretty woman, and can hardly believe it when Mia claims they want to kill her. The rules of witness protection prevent Mia Royce from confiding in Cooper, the attractive artist who’d raced to her rescue. Unfortunately, her US Marshal contact isn’t answering her calls. Cooper has the street smarts to help her remain hidden. As the attacks against Mia grow more threatening, she isn’t sure how to keep Cooper safe from the men who now want to harm him, too. Cooper claims he can protect himself, but Mia secretly knows there’s a lot at stake. She refuses to ask Cooper to give up his life, despite the fact he’d already captured her heart. Will Trent choose his foster family or her love? Enjoy this fast paced clean and wholesome romantic suspense featuring foster siblings who overcome adversity to find love! Fans of Lynn Shannon, Christy Barritt and Lisa Phillips will enjoy this story!

The Toronto Neighbourhoods bundle presents a collection of titles that provide fascinating insight into the history and development of Canada’s largest and most diverse city. Beginning with histories of Canada’s longest street and the early days of what was once called York (The Yonge Street Story, 1793-1860; A City in the Making; Opportunity Road), the titles in the bundle go on to examine the development of particular unique neighbourhoods that help give the city its character (Willowdale, Leaside). Finally, Mark Osbaldeston’s acclaimed, award-winning Unbuilt Toronto and Unbuilt Toronto 2 go beyond history and into the arena of speculation as the author details ambitious and possibly city-changing plans that never came to fruition. For lovers of Toronto, this collection is a bonanza of insights and facts. Includes A City in the Making Leaside Opportunity Road Unbuilt Toronto Unbuilt Toronto 2 Willowdale The Yonge Street Story, 1793-1860