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This volume analyzes media law in relation to specific areas, both in terms of its practical application and its theoretical framework. It explores the regulation of media content and industries, and the provisions from typical media agreements, showing each in context.

This text provides a comprehensive and practical guide to all areas of advertising and sales promotion law. Written for lawyers and non-lawyers alike, it explains how the law applies to advertising and promotion campaigns and offers practical tips on how to comply with the law. The book considers advertising and promotions on the Internet - how does the law apply to such activities now and what developments can be expected for the future? Legislation which is being adopted by the European Commission is also considered and its likely effect on marketing activities in the UK is analyzed.

This volume analyzes media law in relation to specific areas, both in terms of its practical application and its theoretical framework. It explores the regulation of media content and industries, and the provisions from typical media agreements, showing each in context.

本书分为三部分。第一部研究英国媒体法规则;第二部分对有关英国媒体从业守则规范及其对媒体所产生的影响作了阐述;第三部分则对媒体机构的日常实务进行了考察。