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Contributed articles with reference to India.

- Designed keeping in mind the curriculum prescribed by the INC - Topics presented in points and small paragraphs for quicker learning - Exam-oriented multiple-choice, short-answer and long-answer type questions provided - All appropriate recent trends included

Twenty First Century Will Be The Age Of Marketing. Only These Will Dominate The Business Who Will Have Competent Marketing Network/ Channel. The Present Work Compiles Valuable Reading Material, Judiciously Drawn From Authoritative Sources.Categorised In Four Major Themes, The Organization Of The Work Is: Dynamics Of Modern Marketing; Marketing Organisation And Information System; Marketing Strategies And New Challenges; And Case Studies In Marketing Management.Besides Its Academic Value, This Set Will Prove Most Informative And Useful For Personnel In The Marketing Division Of All Business Enterprises And Management Consultants In The Field.

Marketing Strategies And New Challenges Comprised Of The Following Well-Researched Articles: Economics Of Market Demand; Marketing Mix: Concept And Content; Marketing Tradition And Change; Marketing And Changes In Market Prices; Alternative Market Strategies; Market Domination; Car Industry; Markets And Policy Constraints; Forecasting Market Trends Report; Strategies Of Large Companies In Europe; Economy S Global Market And Information Revolution; Verification And Evaluation Of Market Information; Services Market And Technology; And Note On Intelligence Information Mechanics.Derived From The Findings Of The Authentic/ Authoritative Sources, This Book Will Prove Most Informative And Useful To Students, Scholars And Teachers In The Field Besides Management Professionals.

Marketing Is And Will Remain The Dominant Branch Of Management Because Expertise In Marketing Will Only Lead One To Survive In The 21St Century. Dynamics Of Modern Marketing Comprised Of The Following Chapters: Understanding Markets: General Approach And Background; Market Power And Market Access; Marketing Controls And Business And Development; Consumer And Marketing; The Marketing Revolution; Organisation Of Market Intelligence; Vendor Management; Marketing And International Trade Management: Purchase Transactions And Terms; Sales Management In Market Towns: Economic Approach; Refresher Notes On Marketing Management Etc.Substantially Derived From Authentic\ Authoritative Resources, This Book Will Prove A Good Reference Work To Students, Scholars And Teachers In The Field Besides Management Professionals.

Technological Advancement And Its Ready Acceptability Have Brought Revolutionary Changes In The Business World.This Book Compiles Useful Reading Material, Derived From Authoritative Sources. Main Topics, Dealt Are: Global Business And The Technological Explosion; Principles Of Technology Assessment; Elements Of Public Control; Towards Effective Technology Policy; Approaches To Scientific Management; Strategies In New World Economy; Corporate Objectives: Some Possible Priorities; International Experiences In Low-Cost Technology; Processing Technology: Case Studies And Asian Perspectives In Agro- Industrial Business Development.This Will Prove Immensely Useful For The Students, And Teachers Besides All Major Functionaries, Associated With Modern Business World.

Business Dynamics: The Ideology Of Size; Determinants Of Policy Imperatives; Autonomy Of Large Corporate Groups: An Analysis Of Country Practices; Industrial Evolution And Product Development; Business Environment And Public Policy; Design Of Global Products; Business Prospects: Impact Of Micro- Development Projects; Business Environment In Europe: A Study Of Post-1992 Era; Efta And The Open Market Economies Etc. Are The Major Themes, Elaborately Discussed In This Book.Students, Researchers And Teachers Besides Business Administrators And Management Personnel In The Field Will Be Benefited By The Contents Of This Book.

The Book Covers Almost All The Fields Of Agricultural Research On Rice Such As Antiquity, Morphology, Plant Breeding, Seed Production, Agronomy, Soil Science, Entomology, Pathology, Agricultural Engineering, Post-Harvest Technology, Economics And Marketing Up To The Present Time But Highlights The Work Done During The Last Forty Years In India.