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Three experienced trial lawyers examine twelve characteristics of a winning argument and present the rudiments and sophisticated levels of persuasion based upon ancient and modern techniques. An understanding of these basic principles will help you develop and present an effective argument before a judge, jury, a colleague or in mediation.

"This book will give all lawyers the guidance they need to become effective advocates. Whether you have just passed the bar or have been practing for 30 years, this book will help refine your persuasive skills."---from the Foreword by Carolyn B. Lamm, President of the American Bar Association --

"This book will give all lawyers the guidance they need to become effective advocates. Whether you have just passed the bar or have been practing for 30 years, this book will help refine your persuasive skills."---from the Foreword by Carolyn B. Lamm, President of the American Bar Association --

Contains Strategic Litigation Planning and Jury Selection; Opening StatementExercise in Res Ipsa Loquitur; Objections Which Make Strategic or Tactical Sense; Putting the Witness' Honesty and Intelligence on Display; Making Factual Assertions Under the Guise of Asking Questions; Using the Theory and Theme to Bracket Your Case and Using the Opposing Witnesses to Support Your Theory and Theme; Direct Examination of Expert WitnessesPresenting Your Opinion Testimony Impressively But Clearly; Cross-Examination of Expert WitnessesDemystifying Opposing Experts; Instructions ConferenceObtaining Judicial Imprimatur on Your Theory and Theme; Closing ArgumentUsing the Theory and Theme to Answer the "Why" Questions; Trial Motions.