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The best-selling Mass Communication: Living in a Media World presents a highly accessible introduction to mass communication that equips students with the critical thinking skills to become savvy media consumers. To help students better retain the material, author Ralph E. Hanson uses a storytelling approach that weaves in examples drawn from everyday life. Readers are encouraged to consider the media industry from the inside out and, in doing so, discover the many dimensions of mass communication that operate in our society. The thoroughly revised Eighth Edition highlights how social and digital media, video games, and the COVID-19 pandemic are changing the face of media. This title is accompanied by a complete teaching and learning package.

Designed to give students the media literacy principles and critical thinking skills they need to become smart consumers of the media, Mass Communication: Living in the Media World provides comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis and fun, conversational writing. In every chapter, students will explore the latest developments and current events that are changing the face of media today.

Package Mass Communication: Living in a Media World, 3rd Edition with Issues in Media: Selections from CQ Researcher, 2011 Edition FOR FREE! Mass Communication, 3rd Edition Mass Communication delivers an engaging and compact introduction to the field of mass comm without the glitz that does little to improve students' ability to be smarter consumers of media or think critically about the media's role in today's society. Ralph E. Hanson combines solid content, incisive analysis, fun and conversational writing in a highly readable and informative text that will save your students as much as $50. Employing an effective media literacy perspective, Hanson shows students that media are not something to be feared or demonized, but rather are an essential part of our lives that should be thoughtfully consumed. Updated to reflect changes in the media landscape, Mass Communication offers expanded discussion of: the role of social media in breaking domestic and international news stories; video games as a form of interactive media; the newspaper industry's continuing financial woes; further consolidation of the media industry with the NBC/Comcast merger and the News Corporation's purchase of the Wall Street Journal; public relations as a way of creating, developing, and nurturing relationships between an organization and its key publics; and integrated marketing communication in the advertising chapter. UNIQUE FEATURES HELP REINFORCE THE BOOK'S APPROACH: Chapter-opening vignettes feature media professionals from Jon Stewart and Annie Leibovitz to Steve Jobs and Twitter founders Evan Williams, Jack Dorsey, and Biz Stone. Timelines place important media events in a broader historical context. Test Your Media Literacy boxes showcase current research, interviews, or noteworthy events with questions that model critical thinking, helping to cultivate critical media consumption. A marginal glossary helps reinforce learning of key concepts as students read. THE SEVEN TRUTHS "THEY" DON'T WANT YOU TO KNOW ABOUT THE MEDIA: 1. The media are essential components of our lives. 2. There are no mainstream media (MSM). 3. Everything from the margin moves to the center. 4. Nothing's new-everything that happened in the past will happen again. 5. New media are always scary. 6. Activism and analysis are not the same thing. 7. There is no "they." For more on Mass Communication, including information on Instructor's Resources, testimonials, the student website, and more, click here. Issues in Media: Selections from CQ Researcher, 2011 Edition For current coverage of controversial and important issues centering on media, look to the balanced reporting, complete overviews and engaging writing that CQ Researcher has consistently provided for more than eighty years. This brief reader allows students to see the links between media, culture, business and politics. For more on Issues in Media, including the table of contents, click here.

Transform your students into smart, savvy media consumers. A book that students find fun to read and instructors consider educationally valuable, Mass Communication: Living in a Media World provides the media literacy principles and critical thinking skills that students need to become self-aware media consumers. Known for his storytelling approach, bestselling author Ralph E. Hanson uses examples drawn from everyday life to explain the many dimensions of mass media that operate in our society. This newly revised Seventh Edition is packed with contemporary examples and compelling stories that illustrate the latest developments and recent events that are changing the face of media today.

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