Search

When citizens think about political leaders, groups and issues, their feelings bias how information is encoded, evaluated and acted upon.

Describes the techniques and rationale behind magnitude scaling that can provide the researcher with greater accuracy in gauging the strength of opinions, attitudes, and social judgments by providing the respondent with continuous response measures.Learn more about "The Little Green Book" - QASS Series! Click Here

The colossal figures who shaped the politics of industrial America emerge in full scale in this comparative biography. In the depth and sophistication of intellect that they brought to politics and in the titanic conflict they waged, Roosevelt and Wilson were, like Hamilton and Jefferson before them, the political architects for an entire century.