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Nutrition Psychology: Improving Dietary Adherence presents prominent psychological theories that are known to drive human eating behavior, and reveal how these models can be transformed into proactive strategies for adhering to healthy dietary regimens.

Nutrition Psychology: Improving Dietary Adherence presents prominent psychological theories that are known to drive human eating behavior, and reveal how these models can be transformed into proactive strategies for adhering to healthy dietary regimens.

Goal of book is to provide you with the life-long mental tools to adhere to your diet plan. Points out several marketing techniques that thwart our efforts toward having a balanced daily diet; shows you how to apply psychological techniques "the right way" to help you stick to your diet plans and live a healthy lifestyle; and helps you learn to control the many situations and thoughts, related to eating, that our parents helped to control when we were children.