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This text continues to provide a managerially-oriented, integrated view of the issues involved in total quality management. The Third Edition is strongly influenced by the Malcolm Baldrige National Quality Award criteria. New chapters have been added on current topics such as customer focus, leadership and strategic planning, measurement and information management, and quality management evaluation and assessment. Updating of all chapters ensures complete and timely coverage.

This short course in quality assembles over 30 proven TQM strategies, 75 ideas to jumpstart and maintain a TQM campaign, new TQM tools that add value to products and services, plus a dozen managerial techniques to enhance productivity. You'll discover all the information you need to avoid roadblocks when beginning a TQM program as well as information you can use to expand your current TQM efforts for maximum profitability.