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What is time pressure consumption decision making process characteristics ?To research consumer behavior, it has different theory to explain why and how the consumer is influenced to make the choice by different factors. For example, utility theory, it explains that consumers make choices based on the expected outcomes of their decisions. They are viewed as rational decision makers and they only consider self interest. Utility theory views consumer is as a " rational economic man". However, the factors influence consumer behaviors may include these activities, such as need recognition, information search, evaluation of alternatives, the building of purchase intention, the act of purchasing choice, consumption and finally disposal. Hence, it seems that all the consumer's activities in whose purchase processes. They will influence their choice. For example, when the property purchase consumer, he plans to research different kinds of properties information concern price, location, housing areas, room numbers, building facilities and environment facilities. He will find some sample target properties information to make comparison in order to decide to buy which of property is the most suitable to satisfy his living need.However, it is not only one activity for the property purchase buyer in his decision making process. It also include evaluation of alternatives activity when he ensures the accurate property information number in order to evaluate whether which one of all these property choices is the most suitable one. Hence, it explains that property information research and evaluation of alternatives both activities are needed to spend much time for this property buyer. If he does not plan to find one property to live in short time, it is possible that he can spend one month, even more than one month or more than three months time to do the only property information gathering activity. Hence, it seems that time factor is not the main factor to influence the property buyer to do property purchase decision immediately. Otherwise, if the property buyer plans to find one new property to live within one month. Then, time factor is possible one important factor to influence this property purchase choice decision. For example, if he felt that he needs more time to spend to gather information concerns the large house area size and the properties have more than three bathrooms and/or bedrooms properties information. Then, he will be possible not to find any this kinds of all property information. So, it means that all these properties won't be his choice. It is because long time property information gathering activity factor influence.I assume that the property buyer is a economic man and he does not spend much time to do the property information gathering activity. So, this kind of property needs him to spend long time to gather properties information in order to make this kind of properties comparison. Moreover, because he expects to live one new property within one month. So, he only chooses the properties, they have less than three bedrooms and/or bathrooms to gather sample properties information in order to make property purchase decision within one month. Hence, the time variable factor can only influence the property purchaser when he/she needs to make decision to buy one new property to live in the short time. If some kinds of properties choices number has a lot and the property buyer feels to let that he/she must need to spend long time to find the suitable properties number to make evaluation alternatives comparison behavior. Then, the time variable limiting pressure factor will be possible the main factor to influence the property buyer's choice in order to make the most suitable kind of property purchase decision.

ne vs offline book shop different devlopment trendNowadays, online book publishing is one kind of popular sale method to global publishing. For example, Amazon publish is as a business model with many potential advantages, relative to a physical operation. It held out the potential of lower book inventing and distribution costs and reduced overhead. Consumers could find the books, they were looking for more easily and a variety book topic choices could be offered for sale. It can accept and fulfill orders from almost any domestic location with equal ease. And most purchasers made on its site would be exempt from sales tax. One Amazon strategy hand, it would have to make its returns and redress processes transparent and reliable, and offer other ways for clients to learn, as much about the book possible before buying. Future online book market development trend, such as Amazon, Barnes & Noble etc. online book shops. How closely would their clietns find book ordering, as a substitute for visiting book stores?In fact, Amazon is global the largest ingle online booksellers and sells many other products. Otherwise, Barnes & Noble, have been market share diminsh obviously. In the future, Noble & Barnes both will have their market share diminish continue obviously. There are also many fewer specialty re lowest. Hence, it seems online and offline both publishing methods will be competitive. It brings this questions: What is the trend between online book sale channel, its size relative to offline book sales channel, growth rate and the charcteristcs of reders who by online in the future? How book market's online channels are economically different, due to e-commerce's effects on online book market and supply fundamentals? How an online book sales channel might be expected to change equilibrium market outcomes?

Behavioral economy analysis, it indicates mobile companies need have internet, video function, GPS location search etc. different high technological functions to attract mobile consumers to choose to buy their mobile products. Thus, if the mobile product can have unique high technological functions to satisfy mobile consumers' undiscovered useful needs. Then it charges higher price and it won't decrease mobile customer number.Mobile phone is a product to satisfy customers' verbal communication needs during who leave home to need to communicate with anyone urgently . Mobile products are only bought for the verbal communication benefit. In other words, a mobile phone product is of value to someone only as long as it is perceived as satisfying some extra need, instead of verbal communication, such as watching video demand from internet when people are sitting on buses, or trains, or drive cars to watch video entertainment from their mobile phones. So, a mobile phone can be a material product, it can also provide an intangible service, such as verbal communication and watching video or sending email from internet by an 3G or 4G telecommunication fast speed internet service provision channel when who leave their home, who can also enjoy to watch video and call anyone and send email such as staying at home. However, mobile phone is a high level of emotional involvement communication product by the buyer due to there are many different and similar style of mobiles to provide to customers to choose to buy, so I think the mobile phone can provide watching video from internet feature is prefer to buyer to choose more than the mobile phone can not provide watching video from internet, even it's price is more than the non video watching mobile due to young people like to watch video instead of going to cinemas to see movies, it is possible who have no time or who feel movie tickets prices are expensive. Mobile phone is low level of accessible product, due to buyers can use home telephone when who stay at home or who can use any restaurant phone if who is walking on the street, it's location is near to restaurants. Mobile phones are shopping goods, due to consumers generally put a lot more effort into choosing shopping different style of mobiles to buy.

Chapter FourThe impact of behavioral economicson influence consumer behavioralutility maximizing function predictionI have one interesting question? If consumers are not always rationally maximizing some kind of utility function to bring benefits to them after they bought the product. Can manufacturers apply behavioral economic method to predict what factors can influence them to decide final shopping decision to satisfy their own best interest? Usually behavioral economic method assumes consumers choose to buy any products, it is based on maximizing utility function factor to satisfy their needs.Therefore, it assumes that consumers choose to buy any products, the reason is because that they feel the product can give the most efficient and welfare maximizing to satisfy their useful needs , before they choose to buy the product. So, if the consumer chose to buy the product, it is not maximizing utility function feeling to influence he/she choose to buy the product. So, whether what other factors can influence whose rational choice to buy the product. In fact, behavioral economic method can make any questioning well-established assumptions to attempt to provide a similar analytical predictive power to evaluate whether how and why consumers will choose to do the purchase decisions to the products. It also assumptions of rational and profit-maximizing behavior is any product sellers or manufacturers' main aim or intention . However, any manufacturers or product sellers expect to predict consumer behaviors more accurately, they need to prepare to gather evidence on relevance and testing the explanatory power of alternative any age, sex, personal characteristics of consumer behaviors to gain the more accurate behaviours for any predictive result of consumer behavior changes.However, if consumers are not always rationally maximizing some kind of utility function to any products. Why do we predict what factors can influence their consumption decision or shopping choice more easily? I think other factors which can influence consumer individual choice. They may include cheaper attractive price to compare other kinds of similar brands of products factor, product attractive appearance factor, friend of family's good recommendation concerns to the brand of product's quality or effective function factor, familar or famous brand factor etc. Therefore, it seems tht maximizing utility function welfare or benefit factor must not only one influential factor to attract or persuade any consumers to make final decision to choose to buy the brand of products absolutely. Although, in behavioral economic view point, consumers will need any products to provide more utility benefits or welfares to satisfy whose needs. They will compare whether whice product's price is value to satisfy their long-term useful utility function need. They expect products will be durable and they can provide more functions to let them to enjoy when they are using the products. However, in fact, there are many other unpredictive factors will change consumer individual feeling to maximize utility function need which will be their prior or preference of consumption decision or choice more than other kinds of different viable or non viable factors before they choose to buy the product.

How to apply online psychological advertising method to predict behavioral consumption?Online advertising can give relevance information to represent the similarity between advertisement and queries. These existing online advertisement works mainly focused on interpreting advertisements clicks in term of what consumers seek. ( i.e. relevance information) and how consumers choose to watch TV or magazine or online advertisement etc. from different promotion media. ( historically to know the product is selling on the market through advertising information). However, few of manufacturers or sellers attempted to understand why consumers chose to watch the advertising from TV or magazine or internet etc. different media.Online Advertisement can be as a commercial search engine for manufacturers or sellers to gather data to concern how behavioral consumption is. The online advertisement's each observations motivate who to systemically model to test what each consumer individual psychological desire in order for a precise prediction on behavioral consumption after online advertisement promotion from internet media.Today, internet is one kind of effective psychological advertising promotion method. For example, an online advertisement system, sponsored search has been one of the most important business models for commercial web search engines. It generates most of the revenue of search engines by presenting to users sponsored search results, i.e. advertisements (ads), along with organic search results. To deliver the most interesting ads to the users, a sponsored search system consists of technical components, including query-to-ads matching, online click prediction for matched ads, online click probability and auction to determine the ranking, placement, and pricing of the remaining ads. To aim to attempt to predict behavioral consumption for any kinds of product sale from online advertisement media.In today's industry, generalized second price auction (GSP) is the most widely-used auction mechanism, in which the price that an advertiser has to pay depends on the predicted online click probability of the online buyers, whose own ads as well as the bid price and predicted online click probability of the ads ranked in the next position. The online sponsored search systems typically employ a machine learning model top predict the probability that an online user clicks an advertising from internet.

It divides part one and part two and part three and part four. In part one, it shall indicate how the process of behaviour economic field develops, then I shall show what methods are used to measure behavioural economy. Next, I shall indicate what the main two categories of behavioural economy are as well as I shall explain what risky and uncertain outcomes of individual behavior economic theories are as well as what behavioral game theory is. Finally, I shall explai how policy makers or decision makers can apply behavioral economy concept to do whose policy decision as well as I shall also indicate why behavioral economy and psychology which has close relationship to influence consumption of decision. In part two, I shall indicate underground train and Disney entertainment theme park and University and unground train transportation and environmental protection businessmen etc. enterprises to explain how which can apply psychological methods to predict which client's preferable behavioral choice to achieve economic benefits more easily. Thus, if company or individual businessman can predict labour psychology or client psychologic consumption behavior. Then, which can have more confidence to attract more clients or reduce labour turnover. This book is suitable to any economists or policy makers or individual consumption makers or students or businessmen who have interest to learn how to apply behavioural economy methods to judge to do the most reasonable or the most right economic activities to achieve economic benefit in everyday life. In part three, I shall explain how to apply behavioral economy method to attempt to predict how any consumer individual consumption of decision. How to predict why the consumer chooses to do whose consumption behavior in psychological view point. I shall introduce the different kinds of behavioral consumption of prediction methods include: the standard economic model of behavioral consumption of prediction method, online psychological advertising of prediction method, brand image attention of behavioral consumption of prediction method, store atmosphere environment influence prediction method, knowledge of the factors prediction method, constructive consumer choice processes influence prediction method, survey research prediction method ,consumer neuroscientific research prediction method etc. different psychological research of consumption methods. I shall indicate that how to predict customer behavior in marketing view point, analyzing and predicting consumer behavior can include demographics, personality, personal values and lifestyles. First, demographics is the size, structure and distribution of a population. How marketers use demographic analysis as market segment, descriptors and in trend analysis to predict customer behavior as well as how consumer analysts use demographic trends to predict changes in demand for and consumption of specific products and services. To explain how demographic analysis provides information for social policy and demographics used in analyzing policy questions related to the aggregate performance of marketing in society ( macro marketing) to predict how industrial demand is ultimately derived from consumer demand. In part four, I shall give insurance and travel both industries to explain how to apply behavioral economy theories to solve consumer behavior prediction as well as I shall indicate some methods to explain how manufacturers or service providers can attempt to solve some challenges encountering when who attempt to predict consumer behaviors. Finally, I shall indicate what the methods are the most effective to attempt to predict consumer behaviors.

Why readers chooce to buy books from internet habitally? In tradition, online book buyers habitally hope to use the internet to buy. Generally, they have these characteristics: They hope to use the internet to buy electronic books at home, they enjoy to read electronic book from computer, it is in any regular capacity, not ncecessarily to visit book shops to find books to buy and they can search any electronic from internet, electronic book is convenient to read from computer or laptop when they catch transportation or going to anywhere. Usually, internet users are higher income, more educated and younger. It seems that education is a sizeable determinant of who is online, even controlling for income. However, gender does not seems to be a factor in explaining internet use. Moreover, many of book qualitative patterns are seen for online book purchases in general are observed for electronic book products on on demand printing book products in particular. Predition in future, many of the traditional online products, such as electronic or print on demand books, computer hardware, electronic airline tickets, saw more modest, but still substantial growth. In the future, online sellers trend to be newer online book stores and have less brand or reputation capital to signal or famous brand quality. These factors can create in online book sellers, which also often involve delay. However, there are many reasons for online book purchasing. The most obvious is that readers don't have opportunity where unobservably inferior point of electronic or demand on print book purchases.⦁Pricing strategy in online and offline book retailingThe book price represents consumer behavior on price. On one hand, the model contains two probability fuctions which render consumers' reservation prices for each individual channel. On the other hand, it is based on numerous book distribution which represent probabilities from and to each online or offline book store separate channel. Price strategy of book sale concerns how readers select a particualr book? Both offine and online book information seeking price strategies point out the challenges for information systems development. Hence, book price decision based on readers' age, e.g. children book price will be chealer than adult book price, due to children book content is usually simple and papers page is less. Otherwise, adult book content is more complicated or difficult to understand and page number is more than children book page number. However, online book store disadvantages are that: information system still often fail in supporting the users in causal leisure situations. In order to improve online book search system. Online book stores need to be better understood user strategies and performance and translate them into purposeful features.

Why readers chooce to buy books from internet habitally? In tradition, online book buyers habitally hope to use the internet to buy. Generally, they have these characteristics: They hope to use the internet to buy electronic books at home, they enjoy to read electronic book from computer, it is in any regular capacity, not ncecessarily to visit book shops to find books to buy and they can search any electronic from internet, electronic book is convenient to read from computer or laptop when they catch transportation or going to anywhere. Usually, internet users are higher income, more educated and younger. It seems that education is a sizeable determinant of who is online, even controlling for income. However, gender does not seems to be a factor in explaining internet use. Moreover, many of book qualitative patterns are seen for online book purchases in general are observed for electronic book products on on demand printing book products in particular. Predition in future, many of the traditional online products, such as electronic or print on demand books, computer hardware, electronic airline tickets, saw more modest, but still substantial growth. In the future, online sellers trend to be newer online book stores and have less brand or reputation capital to signal or famous brand quality. These factors can create in online book sellers, which also often involve delay. However, there are many reasons for online book purchasing. The most obvious is that readers don't have opportunity where unobservably inferior point of electronic or demand on print book purchases.⦁Pricing strategy in online and offline book retailingThe book price represents consumer behavior on price. On one hand, the model contains two probability fuctions which render consumers' reservation prices for each individual channel. On the other hand, it is based on numerous book distribution which represent probabilities from and to each online or offline book store separate channel. Price strategy of book sale concerns how readers select a particualr book? Both offine and online book information seeking price strategies point out the challenges for information systems development. Hence, book price decision based on readers' age, e.g. children book price will be chealer than adult book price, due to children book content is usually simple and papers page is less. Otherwise, adult book content is more complicated or difficult to understand and page number is more than children book page number. However, online book store disadvantages are that: information system still often fail in supporting the users in causal leisure situations. In order to improve online book search system. Online book stores need to be better understood user strategies and performance and translate them into purposeful features.

The first part explains online and offline book shop competition is serious. Book readers have these both channel to choose to buy either electronic book or paper book to study. How can traditional offlince book shop achieve strategy to compete online book shop ? What are online book shop weaknesses or strengths? What are traditional offline book shop weaknesses or strengths? What is future book publishing development trend? These questions will have suggestions to be given to book publishers to let them to learn more marketing strategies. Nowadays, online and offline book shop competition is serious. Book readers have these both channel to choose to buy either electronic book or paper book to study. How can traditional offlince book shop achieve strategy to compete online book shop ? What are online book shop weaknesses or strengths? What are traditional offline book shop weaknesses or strengths? What is future book publishing development trend? These questions will have suggestions to be given to book publishers to let them to learn more marketing strategies. In second part, it concerns how to attract readers' reading interest to persuade them to choose to buy the publish firm's books to read? It is one interesting question to every publisher. I shall explain what factors can influence the readers to keep positive attitude to read the publishers' reading products as well as how to solve any readers' reading interest loses to the publishers' reading product challenges in order to avoid its reading customer number reduces. It is one reading consumption psychological research topic book for every interesting reading psychological publishing industry readers. The Three part aims to explain what strategies will be different between online and offline travel agents as well as I shall indicate how to apply (AI) tool to predict traveler behavior . To indicate what are online travel and general travel service strategy difference aspect. I shall indicate what are the strengths and weaknesses between online and offline travel agents? How can online travel agents win offline travel agents or how can offline travel agents win online travel? Why do travel consumers either choose online travel agents or offline travel agents to help them to arrange travel trips?

The first part, I shall explain what the labour economy concept is. I shall indicate evidences to give my reasons to predict knowledgeable jobs, such as online office workers, online freelance electronic book authors, online survey researcher, online business researcher etc. internet channel office jobs which will be caused popularly in the future. So, I shall indicate why employers need to concern this online job issue because nowadays employees prefer to work free time and no overtime often. Then, I shall indicate why employers need to concern labor ethic issue and how it can improve the absolute living standard to reduce poor occurrence. I shall indicate some developed countries, e.g. America, England etc. countries and some developing countries, e.g. China and Hong Kong. To give reasons to indicate why this countries' economy growth can not improve the low income level householders living standard in fact. Moreover, I also indicate one economy method to recommend how governments can use this policy to attempt to improve the low income level householder living of standard more accurately to assist employers to raise productivity indirectly.Finally, I shall explain why employers ought to consider the ethics to labor to judge whether how to do right decisions to keep the fairness productivity and the welfare and benefits to whose employees. I also indicate why labor ethics and productivity and even economic growth which has close relationship, so why economists and employers who need to concern ethics to labor to judge to make any social benefits of decisions. Finally, I shall give economic concepts and assumptions to let readers to judge how to do connect moral behavior when to decide labor welfare and raising productivity. It is suitable to any economists or employers who have need to learn how to do the right behavior to satisfy whose employees' emotion to raise productivity. How behavioral economics can provide more realistic psychological foundations. This book is intended to provide an introduction to the approach and methods of behavioral economics, and to some of its major findings, application, and promising new directions. I shall explain how the process of behavior economic field develops, then I shall show what methods are used to measure behavioral economy. Next, I shall indicate what the main two categories of behavioral economy are as well as I shall explain what risky and uncertain outcomes of individual behavior economic theories are as well as what behavioral game theory is. Finally, I shall explain behavioral economic principles of policy makers or decision makers as well as I shall also analyze whether behavioral economy and psychology which has close relationship. This book is suitable to any economists or policy makers or individual consumption makers or students or working people who have interest learn how to apply behavioral economy to judge to do the most reasonable or the most right economic activities in everyday life. The end, I shall apply above mentions to explain what the differences are between labor economy and behavioral economy clearly. This book is suitable to any students, labor or behavioral economists, employers and employees to read. I also hope you can learn more new and unique economic knowledge to assist your economic research in the future.