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In this innovative book, print design concepts are united with graphic production technology information, providing readers with an understanding of the processes involved in both the design and print/publishing fields. While traditional books have viewed design and production as two separate fields of study, the rapidly changing technological landscape has blurred this distinction, resulting in an increasing amount of design and production activities performed by the same people. Therefore, this book provides designers and production personnel with a solid knowledge of both fields, which will better prepare them for success in the industry. Designing for Print Production: Essential Concepts focuses on the content, concepts and instructional strategies that will be relevant long after the book has been read. By acknowledging the critical and changing technologies that will impact the design and publication process, this book is a comprehensive, valuable resource for anyone entering the design and production fields.

Consult this title on your favorite e-reader, conduct rapid searches, and adjust font sizes for optimal readability. The right amount of basic science and practical clinical guidance assists in making efficient and informed decisions. Extensive updates on key topics keep you at the forefront of the field. New chapters on glomerulonephritis associated with complement disorders, interventional treatments for hypertension, renal disease and cancer, and epidemiology and prognostic impact of acute kidney injury. Over 1,500 color illustrations highlight key topics and detail pathogenesis for a full range of kidney conditions and clinical management. Hundreds of color coded algorithms promote quick reference and to help you retain concepts. Over 400 NEW self-assessment questions available at Expert Consult.

This book offers comprehensive coverage of each step of design through production, with reference to traditional processes and how they relate to current state-of-the-art technologies. Topics include typography, creative design, budgeting, scheduling, computer graphics, digital data, photographic imaging, image manipulation, CD-ROM technology, prepress, printing processes, with practical applications in designing for production. The elements of creative graphic design and the role of the computer as a basic design and problem solving tool emphasize the transference of skills.