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Double cross blind
Double cross blind
Britain's one trump card in the war against the German spy network is the Double Cross system - and there is only one man who can keep it alive.
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White Flag Down
White Flag Down
Three unlikely allies.A desperate pursuit across Europe. A document to change the outcome of World War II.In September 1942, Hitler orders a final offensive to capture Stalingrad. Yet three weeks later, the German assault suddenly—inexplicably—stops. As silence falls over the eastern front, an American airman, a Russian major, and a Swiss journalist uncover secret negotiations between Germany and Russia for a second non-aggression Pact—a truce that would open the floodgates for German domination of the Western world. They race to find the mysterious document that holds the key to the negotiations. But they're not the only ones in pursuit, and time is running out.
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Thirty-year Synopsis
Thirty-year Synopsis
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Strategic Marketing For Health Care Organizations
Strategic Marketing For Health Care Organizations
A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems There has been an unmet need for a health care marketing text that focuses on solving real-world health care problems. The all new second edition of Strategic Marketing for Health Care Organizations meets this need by using an innovative approach supported by the authors' deep academic, health management, and medical experience. Kotler, Stevens, and Shalowitz begin by establishing a foundation of marketing management principles. A stepwise approach is used to guide readers through the application of these marketing concepts to a physician marketing plan. The value of using environmental analysis to detect health care market opportunities and threats then follows. Readers are shown how secondary and primary marketing research is used to analyze environmental forces affecting a wide range of health care market participants. The heart of the book demonstrates how health management problems are solved using marketing tools and the latest available market data and information. Since the health care market is broad, heterogenous, and interconnected, it is important to have a comprehensive perspective. Individual chapters cover marketing for consumers, physicians, hospitals, health tech companies, biopharma companies, and social cause marketing – with strategies in this last chapter very relevant to the Covid-19 pandemic. Each chapter gives readers the opportunity to improve marketing problem-solving skills through discussion questions, case studies, and exercises.
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Giving The Game Away: The Thunder Story
Giving The Game Away: The Thunder Story
The legend of Thunder spans 27 years and is studded with 18 Top 40 UK singles, as well as a haul of gold and platinum albums. They've had their share of breakups and re-formations, and their story, told in their own words and illustrated with rare photos and memorabilia, reflects both the price and the perks of rock fame. Author Joel McIver, whose other titles include the bestselling Justice For All: The Truth About Metallica, has captured the life and times of Thunder through individual recollections and a many mirrors of perspective. Coupled with numerous personal artefacts, photographs, memorabilia and revelations, Giving The Game Away intimately portrays a band of young hopefuls as they transform into arena mega-stars. With a foreword by Andy Taylor, producer of Backstreet Symphony and guitarist for Duran Duran and Power Station, Joel McIver has crafted the definitive, authorised biography of this much-loved British rock band. Giving The Game Away includes curated music. Whilst you read the book, hear the classic songs of Thunder and surround yourself with the music that surrounded them.
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Maya Pilgrimage to Ritual Landscapes
Maya Pilgrimage to Ritual Landscapes
Pilgrimage to ritually significant places is a part of daily life in the Maya world. These journeys involve important social and practical concerns, such as the maintenance of food sources and world order. Frequent pilgrimages to ceremonial hills to pay offerings to spiritual forces for good harvests, for instance, are just as necessary for farming as planting fields. Why has Maya pilgrimage to ritual landscapes prevailed from the distant past and why are journeys to ritual landscapes important in Maya religion? How can archaeologists recognize Maya pilgrimage, and how does it compare to similar behavior at ritual landscapes around the world? The author addresses these questions and others through cross-cultural comparisons, archaeological data, and ethnographic insights.
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