What Makes Hazard Mitigation Happen?
The Oakland experience offers three insights regarding the operationalization of successful hazard mitigation implementation. First, understanding who makes hazard mitigation happen may be more valuable than knowing how it is done. Second, hazard-focused regional governance, in combination with the cumulative power of local, state and federal legislative action, produces layered, coordinated policy with long-term impacts. Third, strategy and management of public opinion passes legislation and can counter the panic communities often experience in the aftermath of a disaster. Contrary to traditional thought, the consequences of disaster can have real salience far after the event and are always ripe for exploitation. There is always a latent willingness within the community to undertake hazard mitigation activities. The question for planners is how can we tap into that willingness and make it coincide with the ability to act? Can we do the right thing to bring it to the fore? While this understanding is critical for hazard mitigation and other aspects of disaster management, it applies to a universe of situations where, despite a seeming lack of will, implementation must prevail if improvement in the safety of the community is to persist.