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What it Takes, from $20 to $200 Million is the true story of a man who with $20 in his pocket took a product and started selling it door to door, with ADD, not speaking English nor Spanish, but with the determination of making it happen. He identifies an underserved niche and develops a multimillion dollar operation, selling in Spanish in USA. This is the story of his family, the struggles and achievements and in a few steps it takes all from the start to the developing of a multimillion dollar business.

"This is the story of what Madison Avenue was really like in the '60s"--P. [4] of cover.

Amon G. Carter Sr., a legendary figure in Texas history, was for most of his life Fort Worths leading citizen and champion. Mr. Carters will provided for the establishment of a museum in Fort Worth devoted to American art. As a youth, I was denied the advantages which go with the possession of money, he stated in the will. I am endeavoring to give to those who have not had such advantages, but who aspire to the higher and finer attributes of life, those opportunities which were denied to me. Without the dedication of Mr. Carter and his family, the Amon Carter would not have become the leading cultural institution it is today.

In 1970 Jerry Della Femina wrote this gossip-filled, insider's account of working on Madison Avenue during the golden age of advertising. It caused a sensation, became a bestseller and established itself as a cult classic. Years later, it inspired the multi-award-winning drama Mad Men.