Search

It was in 2012 at the incubator Idea Manufactory in Budapest when Marcell, Daniel and Peter realized the potential of MiniBrake, a remote controlled brake system, which could be applied to children’s bikes. The main target groups were children between the ages of 2 and 5 and their parents. MiniBrake’s future looked promising, having won prize money from start-up competitions and having received positive international press coverage. In October 2014, the start-up was ready to sell this innovative product to a mass market, but could not decide where and how to start selling it. The first option was to enter Germany’s market under the MiniBrake brand and rely on specialised bicycle stores selling it. The second option was to license MiniBrake’s technology to an established player in the U.S. who in turn would market and sell the brake under its own brand name.The case covers the German and U.S. bicycle markets and explains the selection criteria for MiniBrake. The risks and opportunities of direct selling through retailers and of licensing are evaluated. It also addresses the question regarding how an unknown, foreign start-up can establish trust and convince consumers of a product that is close to consumers’ hearts (to protect children from accidents).

"Aryon reckte den Schwertarm gen Himmel. Blitze zuckten um ihn und er ballte die Faust im Triumph. Diesmal würden ihn die Götter nicht daran hindern, Erestra zu beschützen. Diesmal würde er den Magier besiegen. Er blickte den Pfad hinab, auf dem er zum Gipfel gestiegen war. Für die dort ausharrenden Kinder würde er siegen." Solche oder ähnliche Szenen bilden sich vor dem inneren Auge, wenn man Musik des schwedischen Duos "Two Steps from Hell" hört. Die kraftvolle, beeindruckende Musik webt Bilderteppiche, ohne Wörter zu benutzen. Die in dieser Anthologie vertretenen Autoren ließen sich davon inspirieren und schufen einundzwanzig fantastische Geschichten. Dabei zeigen sie uns nicht nur die Größe einer Schlacht, sondern auch, wie episch ein kleiner, feiner Moment sein kann.

Charming, riotous paintings from the celebrated, multitalented author of My Young Life and Tintin in the New World Working on cardboard and canvas, the acclaimed New York-based novelist, short story writer and essayist Frederic Tuten (born 1936) creates dream-like landscapes in places as far-flung as Tangier and Tuscany. His works, which use recurrent motifs such as sombreros and inverted cups, play host to a parade of characters, objects and shapes that converge in fascinating, often mysterious compositions. This book compiles a vibrant selection of Tuten's recent paintings and drawings alongside short stories written by the artist to accompany each and every picture, in addition to an interview with Hans Ulrich Obrist. In Tuten's world, rendered in ink, colored pencil, crayon, pastel and, more recently, oil paint, imagination reigns supreme.

The Secret Strength of Depression is a seminal self-help classic that has empowered millions to break free from the stigma and shame associated with depression. This updated edition brings a wealth of new information on the latest medications and emerging alternative therapies, making it an indispensable resource for anyone seeking to understand and manage their depression. • Timeless and Enduring: This guide offers profound insights into the nature of depression and the pathways to recovery. • Updated Information: Incorporates the most current advancements in treatment options, including the latest medications and alternative therapies. • Pioneering Author: Dr. Frederic Flach, a leading figure in the study of the biology of depression, laid the groundwork for our modern understanding of human resilience. • Positive and Informative Approach: Demonstrates how individuals can harness their creative energy to transform depression into a powerful catalyst for personal growth. • Invaluable Guidance: Provides tools and inspiration for both those experiencing depression and those supporting loved ones. Whether you are experiencing depression yourself or supporting a loved one, The Secret Strength of Depression offers invaluable guidance and hope. This essential volume is a testament to the enduring power of resilience and the human spirit.