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1.1 INTRODUCTION Saving and its investment are of great importance to the rural population of any country. It helps them to prepare for unexpected expenses and strive towards their future goals. Many people living in underprivileged areas face challenges in finding suitable avenues for making sound investments, often due to restricted access to standard banking services. Despite the challenges, prudent management of money can immensely improve their quality of life. This knowledge is known as financial literacy, which involves future planning and making educated financial decisions. People in rural communities can empower themselves to improve their financial decision-making and enhance their overall well-being by promoting financial literacy.

1.1 INTRODUCTION Saving and its investment are of great importance to the rural population of any country. It helps them to prepare for unexpected expenses and strive towards their future goals. Many people living in underprivileged areas face challenges in finding suitable avenues for making sound investments, often due to restricted access to standard banking services. Despite the challenges, prudent management of money can immensely improve their quality of life. This knowledge is known as financial literacy, which involves future planning and making educated financial decisions. People in rural communities can empower themselves to improve their financial decision-making and enhance their overall well-being by promoting financial literacy.