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Sounak Samaddar is a man of forty years who hails from a middle class family in Kolkata. He started his search for a soul mate while he was in his late 20s. In the midst of all the years gone by, Sounak had a number of romantic overtures but then each ended on an ironic note. Sounak had his luck to curse for all that has happened to him till date as per his own assessment. However he is not someone to accept defeat. He believes that someone somewhere must be there for him with whom he will seek marital bliss. He still dreams of those ‘yet to happen’ romantic moments in his life and he still feels happy about it.

This book discusses the various elements of retail marketing mix in detail that are effectively supported with lots of illustrations and examples that facilitate wholesome learning of the subject. The book starts off with an introduction to service marketing and managing services and then delves deeper into each and every Ps of retail marketing mix. Students of BBA, MBA and various certificate programs on retailing will find this book not just interesting but engaging and insightful. The compact chapterization of the book coupled with the lucidity with which it has been written will propel faster and more effective learning of the subject.

A chance invitation of Probal Pakrassi, the protagonist and the detective in the novella to the Sengupta household at Madhyamgram in the outskirts of Kolkata followed by a murder of the chief karta of the household and a theft and what follows after that is intrigue. A number of suspects, travails in resolving the mystery and the final disclosure. A perfect plot to sit back and enjoy the genre of mystery, crime and thriller.

A family of four individuals who somehow face loneliness and a sense of vacuum at one point of time in their lives are suddenly rekindled and excited when a juvenile pug enters the house. The ambiance of the house changes and so does the moods of family members as they sense a kind of purposeful engagement with the pet in the house. A Dog the House is one story that is sure to strike an emotional chord with all those who consciously or unconsciously love pets and believe that they can truly be the epicenter of happiness in a house

This book can well be considered as a sequel to my authored book published in 2017 titled How To Execute Celebrity Endorsements to Enhance Brand Preferences? If my first book on celebrity endorsements was more academic in nature and content, this book of mine is more industry oriented and analytical that can well be considered as a documented commentary of the way Indian brand endorsement space has evolved between 2015 and 2020. During this period certain redefining moments happened to the celebrity endorsement stratosphere like the Maggi controversy, the demonetization drive and the digitization of the Indian media and entertainment business. Lot of tectonic shifts in Indian celebrity endorsements have been observed that have been covered in detail in this book along with offering clear indication as to what more can be expected in times to come.

This book titled How to Write Effective Teaching Notes & Teach Case Studies Effectively? can well be considered to complete my authored trilogy on management case studies. My previous two books being How to Write and Teach Case Studies Effectively?and How to Enhance Shelf Life of Case Studies? This book not just goes a step further or rather couple of steps further into the exact and effective approach to teaching cases but it also details about writing effective teaching notes. Teaching notes go a long way in making teachers understand the efficacy of a case study and its suitability of usage in the context of a particular curriculum. It also offers teachers guidance/suggestion as how to conduct a class on case based teaching.

The book is a differentiated biography of former Indian skipper M S Dhoni that celebrates the total journey of the individual as a cricketer through various assorted articles that have been meticulously curated by the author. The author further draws marketing parallels in this book as he compares to Dhoni with a brand that has an inspiring and engaging story to tell and that needs to be shared. Although there are a number of biographies on Dhoni in the market, this book is very different in its approach and treatment and it surely reflects the unputdownable fan spirit of the author for the man who is the cynosure of this book. A truly interesting read for anyone who loves the game of cricket and has been mesmerized by Dhoni's aura time and again on and off the field.

In India, a marketer needs to address the diverse sentiments and customer requirements and that is a huge challenge. Deciphering Indian markets is something which requires lots of patience, observance and application. With this idea in mind, the author has segregated the entire gamete of marketing into four major components viz. Advertising, Services Marketing, Retail Marketing and Sales Management and then have gone on to first describe certain theoretical elements in a nutshell related to an area of marketing and proceeded further with case studies in that section. Most case studies in this book although hypothetical are absolutely realistic in terms of plots and perspectives and gives one practical inputs as how to approach the activity of marketing in the Indian Diaspora. In all, the book serves as quick reference learning material for students pursuing BBA and MBA or equivalent programs of various Indian universities and institutions.

An utterly humorous tale of the author's encounter with a lizard in a hotel room. How the author keeps his phobia with lizards aside to win a peaceful night's sleep. How he not just tackles the lizard but effectively tames it A work of fiction by the author. A true tale concerning the author where he describes an encounter with a lizard in a hotel room in one of the most humorous ways possible, The story comes with some superb illustrations that further accentuates the appeal of the story at appropriate places.

The Test match played between India and Australia at the Eden Gardens, Kolkata in March 2001 certainly is one of the most superbly fought and won Test matches by India in cricketing history. There is little scope of finding another team earning such a victory under remotely similar circumstances. This was the Test match that altered the character of India’s playing XI. The Indians not just learnt to stay positive in adversity as a unit but also snatch victory from the jaws of defeat which was a welcome change to be observed in the Indian team. Therefore a book themed on this iconic Test match was a requirement and I purely as a cricketing enthusiast have tried my level best to justify the requirement as an author.