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"Derek Jeter plays shortstop for the New York Yankees. In his career he won many championships and awards for his outstanding play"--Provided by publisher.

"Kobe Bryant is the star player for the Los Angeles Lakers. He has gained much fame over the years for his sensational play and the championships he has won. He hopes to continue winning many more in the future"--Provided by publisher.

"Eli Manning is the quarterback for the New York Giants. He loves to throw the football. He likes winning games even more"--Provided by publisher.

"Drew Brees is the quarterback for the New Orleans Saints. In addition to being one of the top quarterbacks in the game, Drew Brees has also done a great deal to help the people of New Orleans recover from the devastation of Hurricane Katrina"--Provided by publisher.

"Alex Rodriguez is the third baseman for the New York Yankees. He is also known as one of the best home run hitters in the game"--Provided by publisher.

"Carmelo Anthony is the star player for the New York Knicks. As one of the greatest basketball players in the game, he electrifies basketball fans across the world whenever he has the ball in his hands"--Provided by publisher.

A biography of American Olympic swimmer Michael Phelps. In 2008, he won eight gold medals at the Olympic Games in Beijing, breaking the record of most gold medals won at a single Olympics.

Professors, students and professionals can use this process-oriented approach for developing, writing, implementing and managing "win-win" marketing plans. Authored by an international leader in the field of sport management, this workbook uses specific examples from sport organizations and sample plans to illustrate each task. The updated edition contains eight new chapters, as well as a "best practices" section at the end of each chapter to illuminate the complex world of sport marketing.