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Employees with a sound knowledge of and strong commitments to a brand are likely to display behaviors that conform to a brand’s identity, so called brand citizenship behavior. Organizations have access to various internal branding instruments that support commitment structures but multinational corporations are challenged by a diverse workforce environment. The study analyzes the relevance of these instruments across a German, Chinese and North American sample. This research further analyzes the impact of an individual’s cultural values on brand commitment which is an antecedent to brand citizenship behavior.

A young woman obsessed with uncovering a family secret is drawn into the strange and magical history, language and landscape of Iceland. Freya Morris grows up in a typical American suburb – but every summer, she enters another realm entirely when she visits her relatives in Gimli, a tiny village in Canada settled by Icelandic immigrants. Here she falls under the spell of her troubled but charming aunt Birdie, who thrills her with stories of exotic Norse goddesses, moody Viking bards, and the life of her late grandfather, the most famous poet of "New Iceland." But when Birdie tricks Freya into a terrifying scandal, Freya turns her back on everything Icelandic and anything that reminds her of the past. She is living an anonymous, bleak existence in Manhattan when she finally returns to Gimli for the first time in two decades – and stumbles upon a long concealed family secret. As Freya becomes increasingly obsessed with unraveling her family’s tangled story, she finds herself delving into the very memories she has worked so hard to forget. When the clues dry up in Gimli, Freya journeys to Iceland itself. On this rugged island of vast lava fields and immense glaciers, Freya’s quest comes to its unsettling conclusion. A beautifully-written debut novel that deftly weaves together Iceland’s distinctive history, ancient mythology, reverence for language, and passion for genealogy, The Tricking of Freya is a powerful exploration of kinship, loss and redemption.

Before Tom Brady joined the New England Patriots in 2000, the team had zero Super Bowl wins. When he left in 2019, they had six. Learn about the team's history and Brady-less future.

Age Level: 8 and up - Grade Level: 3 to 7 "Powerful and poetic."--John David Anderson, author of Posted and Ms. Bixby's Last Day A poignant and lyrical middle-grade debut that asks: What do you do when you realize that words can be more isolating than silence. Elise carries a notebook full of tallies, each page marking a day spent at her new public school, each stroke of her pencil marking a word spoken. A word that can't be taken back. Five tally marks isn't so bad. Two is pretty good. But zero? Zero is perfect. Zero means no wrong answers called out in class, no secrets accidentally spilled, no conversations to agonize over at night when sleep is far away. But now months have passed, and Elise isn't sure she could speak even if she wanted to--not to keep her only friend, Mel, from drifting further away--or to ask if anyone else has seen her English teacher's stuffed raven come to life. Then, the discovery of a shocking family secret helps Elise realize that her silence might just be the key to unlocking everything she's ever hoped for... Great for parents and educators looking for: A story that addresses middle school social interactions, grief, loss and mental illness A story that depicts selective mutism authentically Stories for readers that are fans of The Thing About Jellyfish and Crenshaw Praise for After Zero: "This tender and truthful book stays with you long after the words have gone."--Patricia Forde, author of The List "A must read. After Zero reminds us of so many loved ones of those suffering from anxiety or depressive disorders. It is a story that will hopefully foster empathy and maybe even communication with our 'quiet' peers."--Wesley King, author of OCDaniel A 2019 Notable Children's Books in the Language Arts (NCTE) A 2018 Cybils Nominee A Texas Lone Star Reading List title

Introduced by Sarah Perry, the best-selling author of The Essex Serpent. Uncanny. Mysterious. Eerie. Gothic. It draws us in with its air of mystery and repels us with its violence and darkness. But who were the first practitioners of the now-prevalent genre?

Uncanny. Mysterious. Eerie. Gothic. It draws us in with its air of mystery and repels us with its violence and darkness. But who were the first practitioners of the now-prevalent genre? This curated book collects the works of such masters as Edgar Allan Poe, Christina Rossetti and Mary Shelley, who with flickering candles, mysterious castles and chilling ravens first frightened and delighted readers. With a brilliantly insightful introduction by Sarah Perry, the contemporary master of the gothic genre, this book will immerse and entangle you in the roots of the gothic. Just be careful not to get lost.

Julius Caesar, the Shakespearean drama that is in the curriculum of virtually every high school in the country, is the latest offering in Barron’s “Picture This! Shakespeare” series. This manual supplements Barron’s “Picture This: Julius Caesar,” a book presented in graphic novel style for students’ use. The manual offers teachers suggestions for classroom discussions, quizzes, and activities related to the play.

Do you ever wonder why it seems that no matter what you do, you just can't get it together? You fix one aspect in your life only to run right into something else? You have tried and tried but just can't get free? Despite all this, there is hope. Luke 17;6 (KJV): "And the Lord said, if ye had faith as a grain of mustard seed, ye might say unto this sycamine tree, Be thou uprooted and planted in the sea; and it would obey you!" What roots have been planted in you? Throughout our lives, we have had many things take root in us, growing into unwanted, rotten fruit. The sycamine tree flourishes in a dry climate and has roots that reach far into the earth. Bitter roots flourish wonderfully in a dry spiritual climate as the roots reach the deepest part in a person and feeds off the polluted water source within us. Addiction, cursing, bitterness, incompetence, and depression, all were fruit in my life at one time. Come join me in getting to the root of our issues. Let's seek the Lord and get our healing, as we are transformed by the renewing of our minds by putting on the mind of Christ. God wants us to be healed, whole, and rooted and established in love. Roots is the first book in the Raising Daisies series, a series designed for healing, building, and equipping the body of Christ while making disciples. Daisies represent new life, purity, and innocence, all of which we are when we are reborn in Christ.