Search

Matters of ideology and security have become deeply entwined in China's economic and business environment. The context is more politicized, more uncertain. At the heart of Xiconomics is the Dual Circulation Strategy, which marks out clear dividing lines between China's domestic economy and the rest of the world. It sets out how China seeks to manage the links between the two just when western countries are also focusing on decoupling and "friendshoring". In order to prosper, business leaders and policy-makers need to understand these new international dynamics. In this concise and incisive analysis, Andrew Cainey and Christiane Prange explain what is happening in China and how this affects its relations with other countries. They identify what foreign companies need to do, how strategies need to change, and what this all means for managing the China business as part of a global portfolio, under a range of geopolitical scenarios.

Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically and apply tools and techniques creatively in order to respond decisively within a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred; A shift toward greater consideration of services marketing as more companies move away from manufacturing; A shift from developed markets to emerging markets with more dynamic environments; A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present; Chapters on social media, innovation, and technology teaching students how to incorporate these new tools into their marketing strategy; New material on sustainability, ethics, and corporate social responsibility—key values for any modern business; Short and long cases and examples throughout the text show students how these principles and techniques are applied in the real world. Covering key topics not found in competing books, Global Marketing will equip today’s students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor’s manual with test questions, as well as additional exercises and examples for in-class use.

"Global Marketing" provides students with a truly international treatment of the key principles that every marketing manager should grasp. Alon et al. provides students with everything they need to rise to the challenge: coverage of small and medium enterprises, as well as multinational corporations; a shift toward greater consideration of services marketing; a focus on emerging markets; chapters on social media, innovation, and technology; new material on sustainability, ethics, and corporate social responsibility; short cases and examples throughout the text show students how these principles and techniques are applied in the real world; and longer cases provide rich content for deeper analysis and discussion. "Global Marketing" will equip students with the knowledge and confidence they need to become leading marketing managers. -- From publisher's description.

Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically, and apply tools and techniques creatively in order to respond decisively in a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred. A shift toward greater consideration of services marketing as more companies move away from manufacturing. A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present. Chapters on social media, innovation, and technology teach students how to incorporate these new tools into their marketing strategy. New material on sustainability, ethics, and corporate social responsibility; key values for any modern business. Short cases and examples throughout the text show students how these principles and techniques are applied in the real world. Longer cases provide instructors and students with rich content for deeper analysis and discussion. Covering key topics not found in competing books, Global Marketing will equip students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor’s manual with test questions, as well as additional exercises and examples for in-class use.

Asia is a continent of contradictions and boundaries; it offers exciting business opportunities, but is also characterized by unpredictability and conflict. While flexibility and creativity are in the DNA of many startups in China, major players like Xiaomi and Alibaba have also emerged as global giants, challenging established global competitors. The authors of this book show that these companies are crossing various boundaries - between cultures, mindsets, and perspectives. At the same time, Western companies entering Asian markets face challenges that are very different from those on their home turf. This book addresses the needs of current and future managers doing business in Asia, who need to understand the individual, social and business challenges that can arise from crossing boundaries. The respective case studies provide essential insights on how several Asian companies have made impressive strides towards becoming established players; how the revival of local brands and growing pride in local products has become a major challenge for global competition; how the need to actively practice corporate social responsibility in Asian markets is currently challenging many companies; and how the need for individual and team coaching among the members of management to support a company's development has grown tremendously, calling for new solutions.

This concise and incisive analysis unpicks the likely practical implications for the international community of China's announced reorientation of its economy towards protecting its domestic market.

This book offers a coherent representation of the etymology of historical and contemporary lexicalised idioms involving colour. The investigation covers idioms such as Grundonnerstag, Thursday of Holy Week', blau sein, to be drunk', rot sehen, to get angry', idioms from other languages, such as the Dutch Blauwboekjes, defamatory writings', the French conte blue, lie', loan translations such as blaues Blut from the Spanish sangre azul."

Stroke is a major global health problem because of its large contribution to mortality, morbidity, and disability. The most common form of stroke is ischemic stroke which accounts for approximately 80% of all strokes. During the past decade, our knowledge of the molecular and cellular processes that contribute to stroke pathophysiology has increased substantially and offers many targets for future therapeutic strategies. This book provides an overview of the current knowledge of stroke pathophysiology and the mechanisms that interfere with recovery and regeneration. Moreover, this book reviews the latest advances in the development of future therapeutic strategies.

"Kostenmanagement in der Praxis" bietet die Möglichkeit, verschiedene Kostenrechnungssysteme und ihr Management anhand eines Beispielunternehmens zu vergleichen. Vier ausführliche Fallstudien aus der Unternehmenspraxis zeigen die konkrete Umsetzung von Kostenrechnungssystemen in die betriebliche Praxis.

Wie kaum ein anderes Konzept beherrscht das ''Lebenslange Lernen'' bildungspolitische Forderungen und pädagogische Programme. Dennoch sucht man nach einer genauen Definition, was mit diesem ''Schlüsselwort'' eigentlich gemeint ist, bislang oft vergeblich. Das Buch gibt zunächst eine detaillierte Beschreibung des Konzepts und fokussiert dabei das Lernen der Menschen über die gesamte Lebensspanne - wobei die Grenzen herkömmlicher Bildungsstrukturen und die Einteilung in strikt aufeinanderfolgende Abschnitte des Bildungsweges durchbrochen werden. Des Weiteren werden empirische Forschungsergebnisse dargestellt, die das Lebenslange Lernen als soziales Phänomen beschreiben. Außerdem wird die Frage nach den individuellen und institutionellen Bedingungen lebenslanger Lernprozesse aufgegriffen sowie Herausforderungen für die Bildungsforschung benannt. Schließlich geht dieser Band auch auf die neuen Berufsfelder und Aufgaben ein, die sich für Pädagoginnen und Pädagogen aus dem Konzept des Lebenslangen Lernens ergeben.