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Success in the twenty-first century demands knowledge power – for individuals, organisations, cities, regions and countries. This book offers a map showing the structure of the knowledge space in a contemporary context. The routes beyond traditional disciplines are charted, in part based on the notions of superconcepts and superproblems. There are major implications for the development of education systems, particularly for universities but also for all employers as they seek to ensure that their organisations have the requisite knowledge to meet future challenges. In many instances, radical change is called for. The traditional disciplines and their future development are reviewed and systems concepts are introduced to develop an interdisciplinary framework for the future. The nature of the knowledge core for different kinds of organisation is outlined in the context of development strategies and management capabilities. Super concepts are introduced throughout and through these the reader is introduced to a range of authors who, it is argued, provide the signposts for the way ahead.

In Being Interdisciplinary, Alan Wilson draws on five decades as a leading figure in urban science to set out a systems approach to interdisciplinarity for those conducting research in this and other fields. He argues that most research is interdisciplinary at base, and that a systems perspective is particularly appropriate for collaboration because it fosters an outlook that sees beyond disciplines. There is a more subtle thread, too. A systems approach enables researchers to identify the game-changers of the past as a basis for thinking outside convention, for learning how to do something new and how to be ambitious, in a nutshell how to be creative. Ultimately, the ideas presented address how to do research. Building on this systems focus, the book first establishes the basics of interdisciplinarity. Then, by drawing on the author’s experience of doing interdisciplinary research, and working from his personal toolkit, it offers general principles and a framework from which researchers can build their own interdisciplinary toolkit, with elements ranging from explorations of game-changers in research to superconcepts. In the last section, the book tackles questions of managing and organising research from individual to institutional scales. Alan Wilson deploys his wide experience – researcher in urban science, university professor and vice-chancellor, civil servant and institute director – to build the narrative. While his experience in urban science provides the illustrations, the principles apply across many research fields.

This core textbook provides students with a concise and user-friendly overview of the marketing research process, taking a refreshingly non-technical approach. The goal of this focused text is to equip students with the skills needed to interpret and implement the outcomes of such research to effectuate meaningful change. Keeping digital data and internet research at its heart, Marketing Research details the main stages of the research process, covering both quantitative and qualitative methods and offers a plethora of case studies and examples. Now in its fourth edition, this popular and accessible textbook is ideal for use on marketing research courses at diploma, undergraduate, postgraduate and MBA levels. This book has also been written to support The Market Research Society's Diploma Module: The Principles of Market & Social Research. New to this Edition: - Expanded coverage of qualitative analysis, now with its own dedicated chapter - Fresh material on hot topics such as big data analytics, social media listening and data visualization - Updated content on online surveys, online group discussions and online samples, as well as data protection legislation - Added 'Industry Viewpoint' features setting out the latest thinking from practitioners on important topics - New author video introductions to each chapter and 'Careers in Marketing Research' video suite featuring the advice and experiences of a range of practitioners around the world - New opening cases featuring well-known, international organizations Accompanying online resources for this title can be found at bloomsburyonlineresources.com/marketing-research-4e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

Backed by 40 years of research, this work provides a perspective on a crucial period in British history and the historical King Arthur. It argues that there were in fact two kings, both named Arthur, whose careers were rolled into one to become the single Arthur of myth and legend.

Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success. In its fourth European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive Gaps model at the center of this approach. The new edition draws on the most recent research, and using up-todate and topical examples, the book focuses on the development of customer relationships through service, outlining the core concepts and theories in services marketing today. New and updated material in this new edition includes: • New content related to human resource strategies, including coverage of the role of robots and chatbots for delivering customer-focused services. • New coverage on listening to customers through research, big data, netnography and monitoring user-generated content. • Increased technology, social media and digital coverage throughout the text, including the delivery of services using mobile and digital platforms, as well as through the Internet of Things. • Brand new examples and case studies added from global and innovative companies including Turkish Airlines, Volvo, EasyJet and McDonalds. Available with McGraw-Hill’s Connect®, the well-established online learning platform, which features our award-winning adaptive reading experience as well as resources to help faculty and institutions improve student outcomes and course delivery efficiency.

The Second European Edition of Services Marketing: Integrating Customer Focus Across the Firm by Wilson, Zeithaml, Bitner and Gremler uniquely focuses on the development of customer relationships through quality service. Reflecting the increasing importance of the service economy, Services Marketing is the only text that put the customer's experience of services at the centre of its approach. The core theories, concepts and frameworks are retained, and specifically the gaps model, a popular feature of the book. The text moves from the foundations of services marketing before introducing the gaps model and demonstrating its application to services marketing. In the second edition, the book takes on more European and International contexts to reflect the needs of courses, lecturers and students. The second edition builds on the wealth of European and International examples, cases, and research in the first edition, offering more integration of European content. It has also be fully updated with the latest research to ensure that it continues to be seen as the text covering the very latest services marketing thinking. In addition, the cases section has been thoroughly examined and revised to offer a range of new case studies with a European and global focus. The online resources have also been fully revised and updated providing an excellent package of support for lecturers and students.

In 1786, the Reverend James MacGregor (1759-1830) was dispatched across the North Atlantic to establish a dissenting Presbyterian church in Pictou, Nova Scotia. The decision dismayed MacGregor, who had hoped for a post in the Scottish Highlands. Yet it led to a remarkable career in what was still the backwoods of colonial North America. Industrious and erudite, MacGregor established the progressive Pictou Academy, opposed slavery, and promoted scientific education, agriculture, and industry. Poet and translator, fluent in nine languages, he encouraged the preservation of the Gaelic language and promoted Scottish culture in Nova Scotia. Highland Shepherd finally bestows on MacGregor the recognition that he so richly deserves. Alan Wilson brings MacGregor and his surroundings to life, detailing his numerous achievements and establishing his importance to the social, religious, and intellectual history of the Maritimes.

In Being Interdisciplinary, Alan Wilson draws on five decades as a leading figure in urban science to set out a systems approach to interdisciplinarity for those conducting research in this and other fields. He argues that most research is interdisciplinary at base, and that a systems perspective is particularly appropriate for collaboration because it fosters an outlook that sees beyond disciplines. There is a more subtle thread, too. A systems approach enables researchers to identify the game-changers of the past as a basis for thinking outside convention, for learning how to do something new and how to be ambitious, in a nutshell how to be creative. Ultimately, the ideas presented address how to do research.Building on this systems focus, the book first establishes the basics of interdisciplinarity. Then, by drawing on the author's experience of doing interdisciplinary research, and working from his personal toolkit, it offers general principles and a framework from which researchers can build their own interdisciplinary toolkit, with elements ranging from explorations of game-changers in research to superconcepts. In the last section, the book tackles questions of managing and organising research from individual to institutional scales.Alan Wilson deploys his wide experience - researcher in urban science, university professor and vice-chancellor, civil servant and institute director - to build the narrative. While his experience in urban science provides the illustrations, the principles apply across many research fields.

The task of modelling the evolution of cities – the dynamics – is one of the major challenges of the social sciences. This book presents mathematical and computer models of urban and regional dynamics and shows how advances in computer visualisation provide new insights. Models of non-linear systems in general have three characteristics: multiple equilibria, ‘path dependence’ over time and phase transitions – that is, abrupt change at critical parameter values. These phenomena all exhibit themselves in reality, and it is an ongoing task to match model-based analysis with real phenomena. There are three key features of cities and regions to be represented in models: activities at a location – residence, health, education, work and shopping; flows between locations – spatial interaction; and the structures that carry these activities – buildings, transport and communications networks. Spatial interaction and many elements of activities’ location can be modelled by statistical averaging procedures, which are related to Boltzmann’s methods in statistical mechanics. This is while the evolution of structure can be represented in equations that connect to the Lotka-Volterra equations in ecology. Within this broad framework, alternative approaches can be brought to bear. This book uses entropy-maximising versions of spatial interaction models. The authors explore the dynamics in more detail, using advanced visualisation techniques. These ideas have wide potential uses, and the book illustrates this with applications in history and archaeology.

Marketing Research: An Integrated Approach Second Edition Alan Wilson "I am impressed by the simplicity and clarity of this book. The text stands out in its practicality and hands-on approach. Alan Wilson brings his rich research experience to this well-written, concise book." --Zhongqi Jin, Middlesex University Business School "Marketing Research: An Integrated Approach," Second Edition is invaluable for anyone studying marketing research at a degree or diploma level and is prescribed reading for those students taking the joint module on Marketing Research and Information offered by the Chartered Institute of Marketing and The Market Research Society. The book places research in the bigger picture of marketing and demonstrates how an understanding of marketing research is a key requirement of any effective marketing professional. The text integrates the key concepts and techniques of marketing research with the management of customer information from databases, loyalty cards and customer files. "Marketing Research "is written in a clear and accessible style using many examples, real-life case histories and discussions of current issues in marketing research and customer information management that makes it very suitable for supporting the delivery of single semester modules on marketing research. Key features Links current marketing research techniques with real-life marketing research practice Integrates marketing research with the rapidly-developing areas of customer information management, for example, loyalty cards, databases and customer records Covers the newest developments within marketing research, for example, online research, multi-mode interviewing and falling response rates Highlights how to brief and select marketing research suppliers Provides chapter-by-chapter suggestions for further reading and websites New to this edition A CD incorporating a 'demo' version of SNAP comes FREE with the text. SNAP is one of the leading fully-integrated survey software packages for questionnaire design, data collection and analysis. The CD, combined with the QuickStart Guide printed in the text, will enable readers to practice how to produce and analyse short questionnaires. Alan Wilson is Professor of Marketing at the University of Strathclyde Business School. He is also Senior Examiner for the CIM / MRS joint module on Marketing Research and Information. Prior to joining the Universityof Strathclyde, he held high level positions within leading London-based marketing research agencies and a management consultancy practice. He has written numerous articles on marketing research and has received a number of awards for his publications. He regularly acts as a marketing and marketing research advisor to a number of public and private organisations. He is also a full member of the Chartered Institute of Marketing, a Council member of The Market Research Society and he chairs the Society's Professional Development Advisory Board. To access valuable learning and teaching materials visit www.pearsoned.co.uk/wilson.