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¿Cómo planificar la comunicación de eventos de todo tipo, desde pequeños actos a grandes festivales? ¿Cómo se articulan las fases de una estrategia de comunicación? Este manual ofrece consejos teóricos y prácticos al respecto. Una publicación completa que puede servir tanto a estudiantes relacionados con el turismo, la organización de eventos, el protocolo o la comunicación corporativa, como a profesionales vinculados a la materia. El libro cuenta con información sobre herramientas comunicativas, que van desde la comunicación clásica a las nuevas tecnologías. Incluye, además, entrevistas a expertos para una orientación relacionada con la realidad profesional. Todo ello, con la rigurosidad de una publicación académica.

SmartBook, you can explore the professor's life using the QR codes to view photos, videos, and journals. El profe, Father, Psychologist, Delinquent, Informant, Taxi Driver, and a suitcase full of papers one day changed my way of seeing life. Memories of "the teacher." This is not another book about drug traffickers. It is not journalistic work. It is not a motivational book, nor is it entertaining. It is a book that aims to raise awareness. The testimony of "The Misfortune of the Ages of Life" by the teacher, where he tells us anecdotally what he had to live as one of the founders of the Gulf cartel, Oscar López Olivares, takes us through his life. It shows us his way of expressing himself, how events marked him and led him to choose his destiny wrongly, and his struggle to vindicate himself with life. In the twilight of his life, I met the teacher; being the bookstore owner, he approached me to help him not to lose his story. He considered it a gift of life that he came to live a little over 70 years, although in poverty and loneliness; I emphasize that more than telling his story, it was leaving testimony without romanticizing or justifying what he lived because the teacher, although late, according to his words, became aware that at every moment we choose what we live; he spent his last years on the northern border of Mexico; He managed to live to see how the drug war broke out in 2010 and to see how young people got involved naively for a few dollars, naive! In that environment, high or not, they find death. Contrary to what they expect to see. he used to say. This has already gotten out of hand, as the government stated that I warned them.