We Were Merchants
"While most former patrons have a favorite story to tell about Goudchaux?s/Maison Blanche, not many know the personal tale behind this beloved institution. In We Were Merchants, Hans Sternberg provides a captivating account of how his parents, Erich and Lea, fled from Nazi Germany to the United States, embraced their new home, and together with their children built Goudchaux?s into a Baton Rouge legend that eventually became Goudchaux?s/Maison Blanche?an independent retail force during the golden era of the department store and, by 1989, the largest family-owned department store in America"--P. [2] of cover.