Consumers, 2e presents a global, behavioural, eclectic and multi-disciplinary coverage of consumer behaviour. Reviewers praised Consumers as the most current text in the field in the areas of technology, research, and illustrative examples.
What is memory and where in the brain is it stored? How is memory storage accomplished? Two scientists responsible for some of the fundamental research in the field answer these key questions in Memory: From Mind to Molecules, the first book for a general readership to offer an up-to-date, comprehensive overview of memory from molecules and cells to brain systems and cognition.