Search

Customer Relationship Management: Concepts and Tools is a breakthrough book that makes transparent the complexities of customer relationship management. The book views customer relationship management as the core business strategy that integrates internal processes and functions, and external networks, to create and deliver value to targeted customers at a profit. Customer relationship management is grounded on high quality customer data and enabled by information technology. The book is a comprehensive and fully developed textbook on customer relationship management . Although, it shows the r.

Bevan’s crowning achievement was the creation of the British National Health Service, though he was one of few who dared criticise Churchill’s leadership during the Second World War, he led the left wing of the Labour Party, The Bevanites.