Search

Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.

This celebratory book, the seventh in the series, once again pays tribute to the brilliant work top designers around the world have created for a diverse clientele. This inspiring collection provides a wealth of insight for graphic designers and their clients. The LogoLounge website (www.logolounge.com) showcases the work of the world’s top designers as well as up-and-coming new talent, and this book presents the site’s best designs of the past year as judged by an elite group of name-brand designers. The first portion LogoLounge 7 profiles ten top designers and spotlights their biggest, newest campaigns. A handful of their smaller projects are also featured in this section along with unused logos that have never before been seen. The second half of the book contains almost 2,000 logos organized by visual categories.

"Graphic Designing: Transforming Creativity into Visual Impact" is the ultimate guide for aspiring designers, professionals, and creative enthusiasts eager to master the art and science of graphic design. Whether you're stepping into the design world for the first time or refining your craft, this comprehensive resource covers everything you need to know about creating stunning visuals that communicate, inspire, and captivate. Unlock the Foundations of Design Delve into the fundamental principles that form the backbone of every successful design. Learn about balance, contrast, alignment, hierarchy, and other essential concepts that ensure your visuals are both functional and aesthetically pleasing. Discover how to use color theory, typography, and composition to craft designs that resonate with your audience and achieve your creative goals. Master Industry-Standard Tools and Techniques This book provides hands-on guidance on using the most popular design tools, including Adobe Photoshop, Illustrator, Figma, Canva, and more. From photo editing and vector illustration to motion graphics and 3D design, you’ll gain the skills to harness these powerful tools and bring your ideas to life. Step-by-step tutorials, practical tips, and expert insights ensure you stay ahead in an ever-evolving field. Explore the Diverse World of Graphic Design Graphic design is a versatile field with applications spanning multiple industries. "Graphic Designing" explores key specializations such as branding, UI/UX design, packaging, print design, motion graphics, and digital marketing. Learn how to create cohesive brand identities, design intuitive user interfaces, craft compelling marketing materials, and much more. Advance Your Career or Freelance Business For those pursuing graphic design professionally, this book is a treasure trove of strategies for career growth. Build a standout portfolio, learn how to price your services, and discover how to network effectively with clients and collaborators. Aspiring freelancers will find actionable advice on finding clients, managing projects, and scaling their businesses to new heights. Be Inspired by Real-World Examples Packed with case studies, lessons from successful projects, and insights from iconic designers, "Graphic Designing" provides a behind-the-scenes look at how great designs are conceptualized and executed. You’ll learn from both triumphs and challenges, gaining valuable perspectives that elevate your own creative process. Stay Updated with Trends and Technologies In a world where trends change rapidly, staying relevant is essential. This book dives into emerging fields like augmented reality (AR), virtual reality (VR), and generative design, equipping you with the knowledge to adapt and thrive. Explore modern typography, experimental techniques, and sustainable design practices to keep your work fresh and forward-thinking. Why You’ll Love This Book "Graphic Designing: Transforming Creativity into Visual Impact" is more than just a textbook—it’s a creative companion designed to inspire, educate, and empower. With its clear explanations, practical applications, and visually engaging examples, this book ensures that you not only understand the concepts but also know how to apply them effectively. Whether you’re designing for print, web, or beyond, this guide has you covered. Who Is This Book For? ● Beginners: Lay a strong foundation with easy-to-understand explanations and actionable exercises. ● Intermediate Designers: Take your skills to the next level with advanced concepts and specialized techniques. ● Professionals: Stay competitive by exploring cutting-edge trends, tools, and technologies. ● Non-Designers: Gain a better understanding of graphic design to collaborate effectively with designers or enhance your projects. Transform your creativity into stunning visual communication. Let "Graphic Designing" be your guide to mastering one of the most exciting and impactful fields today. Your journey to becoming a skilled and confident designer starts here.

Now available in paperback format, #9 of this the best-selling annual Letterhead and Logo Design features the most creative and inspiring work in the field from well-known design leaders, new design firms, and cutting edge artists. Includes everything identity, from logos to labels, business cards to envelopes, and the creative techniques and full-color images portrayed in this broad range of work will inspire new design solutions for age-old challenges that beg for a fresh approach. Both design firms and their clients will find this an invaluable resource for inspiration and ideas that grab the viewer's attention and create a lasting impression.

Showcases two thousand new logos from designers worldwide and includes portraits of selected design firms.

Bienvenue dans le volume 2 du catalogue de logos le plus complet. Braquant son projecteur sur l'identité d'entreprise, cette encyclopédie réunit environ 4.500 marques, ainsi que des informations sur les designers, l'année de création, le pays, l'enseigne et la société. Un ouvrage de référence dans un format maniable, et un vaste panorama de la culture visuelle d'aujourd'hui.

"The Importance of brand identity Ch. 1 No escape! Ch. 2 It's the stories we tell Ch. 3 Elements of iconic design II The process of design Ch. 4 Laying the groundwork Ch. 5 Skirting the hazards of a redesign Ch. 6 Pricing design Ch. 7 From pencil to PDF Ch. 8 The art of the conversation III Keep the fires burning Ch. 9 Staying motivated Ch. 10 Your questions answered Ch. 11 25 practical logo design tips Design resources: Design resources Index: Looking for something?

A Visually Stunning Guide to Learning the Art of Logo Design Designers looking to learn the art of designing logos need look no further than The Elements of Logo Design by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, The Elements of Logo Design explores design unity, typography and its expression as frozen sound, how a logo fits into a greater branding strategy, and how to build a logo. With more than four hundred examples culled from advertising, editorial, and web use, readers will gain a comprehensive understanding of universally shared graphic design principles. These principles are then applied to logo design specifically, relating the discipline to all other graphic design. Chapters include such topics as: Logic in design Relationships, hierarchy, and structure Differences and similarities in design Research and planning an identity How to build a logo using type, image, and space Letterforms, type, and fonts Type alteration Semiotics: icons and symbols Image-to-image relationships With a foreword by Jerry Kuyper, who is widely recognized as one of the top twenty-five logo designers of all time, The Elements of Logo Design is a formidable resource for learning the art of branding and making marks.

This book takes all the logos that were in Rockport Publisher's best-seller, LogoLounge and collects them in one small, neat, pictorial handbook for easy reference. There are no lengthy case histories, just logos, logos, and more logos. It's a fast-paced book featuring one to six logos per page to allow designers to easily shop for ideas. Logos are among the most important elements a designer can create, so it is no surprise that they are always looking for new, fresh ideas. LogoLounge delivers just that. Its predecessor showcased the logos along with the stories of how they came to be; this compact version puts the spotlight on the logos alone, making it the perfect handbook to logo design.

Designing Brand Identity Design/Business Whether you’re the project manager for your company’s rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 case studies that describe goals, process, strategy, solution, and results. Over 700 illustrations of brand touchpoints. More than 400 quotes from branding experts, CEOs, and design gurus. Designing Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders—global and local. It’s an essential reference for implementing an entire brand system. Carlos Martinez Onaindia Global Brand Studio Leader Deloitte Alina Wheeler explains better than anyone else what identity design is and how it functions. There’s a reason this is the 5th edition of this classic. Paula Scher Partner Pentagram Designing Brand Identity is the book that first taught me how to build brands. For the past decade, it’s been my blueprint for using design to impact people, culture, and business. Alex Center Design Director The Coca-Cola Company Alina Wheeler’s book has helped so many people face the daunting challenge of defining their brand. Andrew Ceccon Executive Director, Marketing FS Investments If branding was a religion, Alina Wheeler would be its goddess, and Designing Brand Identity its bible. Olka Kazmierczak Founder Pop Up Grupa The 5th edition of Designing Brand Identity is the Holy Grail. This book is the professional gift you have always wanted. Jennifer Francis Director of Marketing, Communications, and Visitor Experience Louvre Abu Dhabi