Search

Brands are alienating customers by telling the wrong story and championing a false purpose. Your business can avoid the same fate, attract loyal customers, and out-narrate the competition by embracing authenticity. Equal parts provocation and exhortation, the insights of Authenticity apply to business, marketing, and life in general. Too many companies depend on marketing tactics that don't match the needs and concerns of their customers or embrace messaging and causes that don't connect. Authenticity is an anti-gimmick business book. It prescribes clear strategies that enable companies to communicate in a more genuine, emotional way. Authors Mark Toft, Jay Sunny, and Rich Taylor provide a series of approaches to help embrace and communicate the purpose of your brand with effectiveness. Whether you're a business executive who wants to be more persuasive or an advertising professional looking to grow your brand, this book combines the authors' successful experiences at top agencies into practical advice that can work for anyone in any business. Readers will learn the importance of purpose and conflict in marketing activities, how to approach advertising with clarity and passion, and how to plan content while avoiding the false allure of aspirational advertising and insincere corporate social responsibility. Inauthentic messaging can often spell failure for a business, but the company that tells a genuine, compelling story to its clients is the one that succeeds.

The real power of the sales funnel is in growing your Lifetime Customer Value. The ultimate goal of that process is to create Lifetime Customers. It's a lot easier to sell lots of your best products and/or services to a small group of raving fans than it is to sell just one item to masses of new customers. For example, let's say your goal is $1,000,000 in annual revenue. If your Lifetime Customer ANNUAL value is $1,000 per year, then you only need to do $1,000 in sales every year to 1,000 customers. A strong sales funnel will make it far easier to increase Lifetime Customer Value and help you reach your annual sales goals. Also you can sell to ADD MORE VALUE to your lead products. FultonClassics.com

Christian Zionism—a movement based on the belief that support of Israel, and Israeli ownership of and residence in Jerusalem, is a prerequisite for Christ’s return—has been a significant substratum within theologies and ecclesiologies of many churches in the US and Europe for centuries. Since the 1970s, US-based Christian Zionism organizations, encouraged by and collaborating with the Israeli government, have used a significant amount of resources to spread the movement into other regions of the world, including Africa. In many African countries, Christian Zionism combines perniciously with Prosperity Gospel preaching, interpreting Genesis 12:3 as a divine map to gain blessings—material and otherwise—through complete and uncritical support for the modern-day State of Israel. Many African governments have come to understand that this support is lucrative--and coercive. African officials working with Israel learn that openly supporting Palestine will result in their partnerships with Israel being discontinued. Contributors to this interdisciplinary volume analyze the meaning and ramifications of the emergence of Christian Zionist ideologies in Africa and its churches, in interfaith work, in politics, in law, and in the use and abuse of power between peoples of different races, histories, economic strength, and influence on the international stage.

"Do You Want To Make It Big In The Industry Quickly? Do You Wish To See An Avalanche Of Qualified Customers At Your Website Every Day? Read On To Find Out How You Can Realize Your Dream Of Wealth And Fame!"Is attracting qualified customers to your website proving extremely difficult? Is promoting your business effectively yet competitively giving you nightmares? Are you spending most of your profits in advertising? Despite this your is your traffic stagnant? It's time you turn your attention to other means of promotion - social networking sites. FACEBOOK used correctly can generate massive targeted traffic within no time!InfoClix.net

This tightly written, fact-filled book covers the SandL bailout, subsidies to the agriculture, airline, automobile, chemical, energy, logging, media, mining, oil and weapons industries, tax loopholes for accelerated depreciation, advertising, banking, business meals and entertainment, capital gains, insurance and overseas marketing, and much more. Tables, charts, illustrations.

How To Build Massive Traffic With Your Blog! Blog commenting is among the best ways to acquire traffic to a blog and contrary to a lot of additional traffic generation methods it likewise has a few rules to follow if you wish to acquire the best from it. This book will teach you tactics to successfully implement this free and potentially powerful way to drive traffic. Get this right and the results can be phenomenal. Do it wrong and not only will it be a waste of time but even worse it may well backfire. Learn these secrets and much more in this book to build a successful blog.

You can achieve anything when you know how to put your mind to it We all know that a positive mental attitude can work wonders... but there's so much more to it than that. With the right coaching you can move from positive attitude to determined success magnet! Mark Rhodes trains people every day on just how to achieve that level of concentrated resolve. In this book he'll show you how to build the mindset you need to achieve your goals and dreams and start to notice more opportunities and have the confidence to act on them. Whilst NLP based, no prior knowledge of NLP is needed! Mark keeps the science in the background. And don't worry, he doesn't ask us to trust the powers of the Universe and have 'faith' that it will work. Mark's steps are practical and actionable, using real examples. Think Your Way to Success will supercharge your performance, helping you to: • Map out exactly what you want to achieve • Find the confidence to act on opportunities • Use visualization to get results • Conquer your fears and phobias • Beat the “I can’t” virus and shake off limiting beliefs Praise for the book: "I know that there are hundreds of people who are more focused and more successful today because of the help Mark has given them." Bev James, CEO of The Coaching Academy “The perfect antidote to negativity and a powerful reminder that attitude changes everything.” Guy Rigby, Director - Head of Entrepreneurs, Smith & Williamson Limited, author of From Vision to Exit “This book shows the really important things about mind power so that you will be able to emulate Mark’s success. Keep it with you and read it over and over again!” Ron G Holland, author of Talk & Grow Rich “Mark Rhodes has given NLP a new look... I recommend it to NLPers everywhere...” Dr Richard Bandler, Co founder of the field of NLP, Author of The Secrets of Being Happy

Look up to the skies through Bob Riggle's eyes in this wheelstanding, must-have Mopar history book on Hemi Under Glass! While the established stock and modified brackets are long-recognized as the heart and soul of drag racing, it was the wheelstanders that more often than not put butts in the bleachers. In that category, some of the most well-known names included Bill "Maverick" Golden's Little Red Wago, Bill Shewsberry's L.A. Dart and Chuck Poole’s Chuck Wagon. Although, most memorable of all was the Hurst Hemi Under Glass Plymouth Barracuda campaigned by Bob Riggle. Riggle started his career in the early 1960s as a car builder and mechanic for Hurst-Campbell and eventually ascended to pilot the Hemi Under Glass. When he left Hurst in 1969, the Hemi Under Glass franchise transferred with Riggle. He continued for six more years as the owner/driver of a succession of Hemi Under Glass renditions. In the 1990s he resurrected the concept of the original car—making four different versions (1966, 1967, 1968, and 1969)—and continued to thrill drag racing fans with his wheelstanding antics. At the time of this writing, Bob’s last run with the Hemi Under Glass was in the summer of 2019. He claims to have retired (he was 83 years old at the time), but he’s claimed that before! For all the success he enjoyed over his long and distinguished career, which is believed to be one of the longest in all of motorsports, he’s best remembered for a run at Irwindale Raceway in early 2016 with comedian and car buff Jay Leno in the passenger seat in a video that has been viewed more than 10 million times. This is Bob’s story, one that Mark Fletcher and Richard Truesdell, co-authors of the 2012 book Hurst Equipped, are honored to share. They say the story was easy to tell—given their unprecedented access not only to Bob but also to his vast archive of photos that reflect his ongoing popularity. Many of the photos in this book are seen in print for the very first time.