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The Fifth Edition of this unique text uses a marketing segmentation approach to convey the essence of consumer behavior and to connect psychological, sociocultural, and decision-making aspects of consumer behavior. The authors explain in an integrated fashion what consumer behavior variables are, types and importance of consumer research, and problems in performing research. A vivid writing style motivates student interest.

From the acclaimed author who enthralled the world with Exodus, Battle Cry, QB VII, Topaz, and other beloved classics of twentieth-century fiction comes a sweeping and powerful epic adventure that captures the "terrible beauty" of Ireland during its long and bloody struggle for freedom. It is the electrifying story of an idealistic young Catholic rebel and the valiant and beautiful Protestant girl who defied her heritage to join his cause. It is a tale of love and danger, of triumph at an unthinkable cost -- a magnificent portrait of a people divided by class, faith, and prejudice -- an unforgettable saga of the fires that devastated a majestic land . . . and the unquenchable flames that burn in the human heart.

A Hollywood writer goes to Israel and gets involved in the 1956 Sivai War, whereby he is wounded on a mission, and comes to finally face himself.

In "Ewing's Lady," Harry Leon Wilson crafts a captivating narrative that explores the complexities of love, ambition, and social class in the early 20th century American West. The novel boasts a rich, descriptive style reminiscent of the regionalism movement, as Wilson skillfully brings to life the rugged beauty of the landscape and the spirited characters that inhabit it. The story revolves around Ewing, a man caught between his emerging industrial success and the traditional values of his pastoral upbringing, while his relationships reveal deeper truths about the human condition and societal expectations of the time. Harry Leon Wilson, an esteemed American novelist and playwright, was known for his insightful observations of American life and culture. Born in 1867, Wilson's upbringing in rural Oregon and exposure to diverse social environments profoundly influenced his literary voice. His experiences in both the East and West coasts of the United States provided him with a nuanced understanding of the tensions between progress and tradition, a theme central to "Ewing's Lady," which reflects the author's compassion for his characters and their struggles. This compelling narrative will resonate with readers interested in early American literature, offering a rich tapestry of emotion and social commentary. "Ewing's Lady" is recommended for those who appreciate character-driven stories that delve into the intricacies of human relationships, making it a timeless addition to any literary collection.

I en traditionsrig retssal i London udspilles en af de mest dramatiske og følelsesladede retssager i britisk historie. Den berømte børnelæge sir Adam Kelno har stævnet den amerikanske succesforfatter Ben Cady for i en roman at have fremstillet ham som krigsforbryder. En række vidner fremmaner stemningen i de frygtelige koncentrationslejre i nazitidens Tyskland, og Leon Uris fejer læseren igennem et forrygende spændende handlingsforløb. "QB 7" er løst baseret på en retssag, Leon Uris selv var igennem i 1964 i England. Her blev han sagsøgt af Wladislaw Dering for at have skrevet i sin succesroman "Exodus", at han havde været med til at udføre medicinske eksperimenter i den frygtede koncentrationslejr Auschwitz. Den dramatiske retssag er kendt som den første retssag om krigsforbrydelser på britisk jord. Leon Uris (1924-2003) var en amerikansk forfatter, der skrev en lang række historiske romaner. Hans bøger opnåede stor popularitet og blev oversat til mange fremmedsprog. Flere af hans bøger er inspirerede af hans egne erfaringer som soldat i Europa under anden verdenskrig. Denne krig og en lang række andre krige og konflikter i det tyvende århundrede danner bagtæppe for flere af Leon Uris’ mest populære bøger.