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Annotation The e-book on online reporting is constituted by four diverse contributions bringing critical and interpretive perspectives to the interface between the online medium and accounting/reporting.

Accounting is problematically shaped by a culture of spin. In the practice of accounting, presentational management risks assuming greater importance than an open and clear communication motivated by a concern to serve the public interest. We elaborate upon this problematic feature of contemporary practice and suggest pointers towards responding to the challenge it poses in terms of a better way for accounting in the new millennium.