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Theories of Information Encoding and Storage

Effects of Deception Impact and Debriefing Quality on Consumer Subjects

Effects of Deceiving and Debriefing Subjects in Marketing Research

Attitude Maturation

The Importance of Cognitive Processes and Existing Knowledge Structures for Understanding Food Acceptance

Consumer Behavior & Marketing Strategy

The Process of Attitude Acquisition

Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?

Exploring the Structural Characteristics of Consumers' Knowledge

Debriefing Effects on Subjects in Consumer Research Involving Deception