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Provides dental practices with sample job descriptions, guidelines for handling hiring and terminations, performance evaluations, and salary reviews.

Managing risks in a dental practice is something that practitioners do every day, whether they are aware of it or not. Developed by leaders in the field of dental practice management, these guidelines are based on time-tested best practices of risk management to help dentists protect themselves and their practices. Covers: managing professional risks from a clinical standpoint; dealing with patient records; charting and documentation in a secure way; how to find a legal advisor; discussing the dental team's role in risk management; transitions and other changes.

Provides over 200 sample letters and emails, website content, Facebook and Twitter posts, and text messages. Topics include insurance letters explaining how insurance works, UCR, and coordination of benefits, past due notices, letters for hiring and terminating employees, vendor letters, welcome letters for adults and children, and patient forms for every day office use.

Explains marketing options unique to dental practices. Covers SEO, keywords, and algorithms in digital marketing, choosing the right social media platforms including Facebook, Instagram, Tumblr, YouTube, Yelp, Google+ and other social media sites, managing positive and negative online reviews, developing social media content, and hiring a web designer or online marketing professional.

Includes minutes of the association's Board of Trustees.

With over 250 full-color photos, this book is ideal for teaching students of dentistry, hygiene, and assisting to communicate with patients or as a patient education resource. 48 prevention and treatment topics including hygiene; anatomy; x-rays; perio; decay; crowns, bridges, dentures, root canals, orthodontics; cosmetic treatments; TMJ; and more.