Teaches students the essentials of telecommunications, whether they are consumers or media practitioners. This book divides into two main sections, focusing on the various media forms (commercial radio, cable television) and focusing on the functions of media (programming, advertising). It offers a glossary to help readers with unfamiliar terms.
Book Details
- Country: US
- Published: 2000
- Publisher: McGraw-Hill
- Language: English
- Pages: 438
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