Financial Accounting: The Impact on Decision Makers

FINANCIAL ACCOUNTING: THE IMPACT ON DECISION MAKERS, 10E makes it easy to demonstrate that accounting is a powerful tool for business decision-making by going beyond debits and credits and keeping students focused on the big picture. For example, journal entries require students to demonstrate the balance sheet and income statement impact of transactions, helping students see how business events ultimately impact the financial statements. In addition to exposing students to annual reports of highly recognizable companies such as Nike, Porter's exclusive Ratio Decision-Model provides students with a framework for reading and interpreting financial statements to make decisions. The focus on financial statements and decision-making carries through to the end-of-chapter with a suite of case materials that have students reading and interpreting financial statements.
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