Starting a business is a wonderfully naïve venture. Only a fortunate few will survive--and very few of those who thrive will have something special to say about failure, success, and leadership.
Bernie Swain is one of those few very fortunate people. He quit his job in 1980 to start a lecture agency with his wife and a friend. By the end of their first rocky year--just as his savings were running out--Swain's first revenues trickled in. He began signing every speaker with a handshake; this proved to be the hallmark of trust that helped accelerate the company's growth. Years later, his roster of speakers would be the greatest in history since America's first agency represented a host of notables such as Mark Twain, Susan B. Anthony, and Frederick Douglass.