They are maxims of the successful corporate leader: good managers always focus on their companies, never on themselves; good managers view themselves as being servants to, rather than masters of, the whole; and good managers run their businesses with the goal of achieving long-term success, not as if their companies were short-term profit-generating machines. In this collection, Fredmund Malik and Farsam Farschtschian focus on one exemplary manager: Helmut Maucher, the former Nestlé CEO who turned his company into a powerful global enterprise without being distracted by passing fads. The resulting book--a combination of interviews, essays, and other works by Maucher--offers a unique exchange of ideas between three of the world's corporate management pioneers.
Book Details
- Country: US
- Published: 2013-10-02
- Publisher: Campus Verlag
- Language: English
- Pages: 351
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