The Strategic Management of College Enrollments

Enrollment management in academic settings, principles and objectives by Don Hossler, John P. Bean. Strategic planning and enrollment management by John P. Bean. Organizational approaches by Don Hossler. The marketing dimension of enrollment management, how students choose colleges by John M. Braxton. Marketing in nonprofit organizations by Catherine R. Clark, Don Hossler. Doing effective market research by John M. Braxton. Applying marketing strategies in student recruitment by Thomas D. Abrahamson, Don Hossler. Case studies of successful marketing in two institutions by Trudy H. Bers, Ernest W. Beals, Don Hossler. Student retention in enrollment management, why students leave: insights from research using retention research in enrollment by John P. Bean. Programs and activities for improved retention by Robert O. Thomas. Successful retention programs at two institutions by Faye D. Plascak-Craig ... [et al.].