The Advertising Controversy

By Mark S. Albion, Paul Farris, Paul W. Farris

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Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.

Book Details

Country: US
Published: 1981-02-28
Publisher: Bloomsbury Academic
Author(s):Mark S. Albion Paul Farris Paul W. Farris
Language: English
Pages: 226
Categories:Business & Economics / General Business & Economics / Advertising & Promotion Business & Economics / Marketing / General
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