Malcolm Boyd's stirring call to evangelism is as relevant today as when it was first written forty years ago. It is timeless, because as Boyd wrote, "The basic ingredients of evangelism will not need to be changed at all, nor can they be changed. Christian evangelism is about God, who does not change."
Boyd challenges a new generation to a life based on the premise that, properly understood, evangelism places God in focus. He stresses that true evangelism happens only on an intensely personal level. It is not about "bringing people to Christ so they don't burn in hell, " but instead about living as an invitation to others.
Focus is a clarion call to all Christians, urging them to make the Gospel known not only to those who do not know it, but also to those who already live within the church. It offers concrete and specific approaches to genuine evangelism in today's culture.