Going Green

Industry is often ahead of public opinion and bureaucracy on environmental and safety issues. The problem lies in making the public aware of green achievements. Going Green shows how to design, implement, and sustain a successful corporate communications program that is environmentally responsible. This premier resource also reveals how "going green" is related to customer loyalty and higher profits. Using a seven-step quality process, readers can secure positive public image with regard to environmental awareness, action, and improvement. Going Green shows how to: build a record of successful environmental communication and policy efforts; communicate with activitsts.