Brandticity: The Power of Branding Through Authenticity

By Altimese Nichole

Brandticity: The Power of Branding Through Authenticity
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Tensions mount and old scores need to be settled when Sunday Morning, a 1970s progressive rock group, reform and play a series of concerts to claim back unpaid royalties on past record sales. The happy band of musicians trying to revive former glories soon find themselves trapped in a downward spiral of suspicion, hatred and betrayal. Will anyone finish the tour and be several million pounds richer? If not, who will benefit?

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