Principles of Contemporary Marketing
By Louis E. Boone, David L. Kurtz
Preview available
This new edition contains end-of-chapter video cases, focusing on successful real companies' processes, strategies, and procedures.
Book Details
- Country: US
- Published: 2008
- Publisher: Thomson South-Western
- Author(s):Louis E. BooneDavid L. Kurtz
- Language: English
- Pages: 670
- Available Formats:
- Reading Modes: