Logistics and Supply Chain Management

By Martin Christopher

Logistics and Supply Chain Management
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"Strong customer relationships are the keys to long-term profitability. Organizations around the globe continually search for ways to build these integral relationships and their competitive performance. Logistics is one area where organizations can generate noticeable improvements in customer satisfaction levels - but a strong logistics strategy must first be in place." "Logistics and Supply Chain Management illustrates how to develop and manage this type of customer-driven logistics strategy and shows how it can contribute to your organization's long-term financial health and stability. This comprehensive resource covers logistics auditing and assessment, supplier training and development, and strategic lead-time management. You'll also find practical examples from a wide range of industries and countries that bring leading-edge logistics management techniques to light." "An invaluable resource for logistics and distribution managers, as well as anyone who wants to build competitiveness, Logistics and Supply Chain Management explores ways to move goods and services through the "global pipeline" while still maintaining high levels of customer satisfaction and efficiency, use just-in-time principles to increase responsiveness to customer demands, and benchmark the supply chain to detect which logistics component needs immediate improvement." "The ultimate goal of logistics systems is to serve customers. If your system isn't structured to do this, or if it isn't responding to customer needs as well as you'd like it to, read this book. You'll discover how to use customer-driven logistics management to achieve your organization's service and financial goals."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

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