Introduction to Behavioral Research Methods

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.

For courses in Experimental Methods and in Research Methods in Political Science and Sociology

A rigorous, yet readable approach to contemporary research

Introduction to Behavioral Research Methods incorporates the four basic approaches to behavioral research — descriptive, correlational, experimental, and quasi-experimental research — and shows students how to conceptualize questions, measure variables, design studies, and analyze data. Mark Leary offers explanation and examples to not only add interest, but also make the material more understandable. In the Seventh Edition, you’ll continue to find boxes on “Developing Your Research Skills” and “Behavioral Research Case Studies,” now joined by “Ethical Issues in Analyzing Data and Reporting Results” sections, to provide practical examples and pique curiosity. Chapters on research ethics and scientific writing (including the most recent version of APA style) round out the text.