Revealing seven steps to success, Dr. Nelson demonstrates how to use body language, voice inflection, and logic to establish rapport, instill confidence, and convince. She then shows readers how to utilize these techniques in real life to negotiate a raise, convince family members to do things their way, persuade coworkers and bosses to go along with their ideas, and win voters, contractors, in-laws, and others over to their point of view.
Whether they are pushing for better working conditions or buying their first car, readers will learn how to use the powerful techniques of trial attorneys to turn every challenge into a win-win situation.