Strategic Management

This text book is written for Strategic Decision makers, aspiring

managers and for management students. This textbook guides readers through

the core components of Strategic Management concepts, external and internal

analysis and puts them in the manager's chair, challenging them to apply their

understanding to solve major business problems such as entering into the new

market, entering into strategic alliances, hostile takeovers, mergers and

acquisitions. The book's central theme, supported by extensive analysis and the

need of the hour, i.e., SWOT Analysis which is heavily driven by Changes

taking place in macro and micro environment. The coverage also includes

Porter’s generic Strategies, Porter’s five forces model, corporate strategies,

business strategies, balance scorecard, benchmarking, etc.

The book contains questions for discussion and evaluation at the end of

each chapter and provides the following points for the benefit of the readers:

 Presents the core course material in an informal, narrative style that

puts readers in the manager's chair.

 Focuses readers on practical issues and leads them to work through

situations as if they were the managers (or employee, as the case may

be).