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Signs and Symbols
By Adrian Frutiger
Preview available
This classic study shows how humans express thought through graphic means and why certain shapes and configurations of dot and line are perceived and remembered more easily than others.
Book Details
Country:
US
Published:
1989
Publisher:
Van Nostrand Reinhold
Author(s):
Adrian Frutiger
Language:
English
Pages:
360
Categories:
Architecture / General
Business & Economics / Advertising & Promotion
Reference / Signs & Symbols
Social Science / Media Studies
Available Formats:
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