The Personal MBA

'No matter what they tell you, an MBA is not essential.
If you combine reading this book with actually trying stuff, you'll be far ahead in the business game'
KEVIN KELLY, FOUNDING EXECTIVE EDITOR OF WIRED

Are you searching for your next challenge?

Are you tempted to go to business school?

Before you do, save your money and read The Personal MBA.

Getting an MBA takes two years of your life. And most of it is spent on PowerPoint presentations and outdated financial models, rather than learning what it takes to run a real business.

The Personal MBAdistils the most valuable lessons of the finest business school and the best business books of all time into simple, memorable ideas and tools.

This book is all you need to learn the fundamentals of business. Master concepts such as the Iron Law of the Market and the twelve forms of value, and discover exactly how to apply them to transform your career.

'After you've read The Personal MBA, you won't be open to people telling you that you're not smart enough, not insightful enough or not learned enough to do work that matters. Josh Kaufman takes you on a tour of the key ideas in business'
SETH GODIN, AUTHOR OF PURPLE COWAND LINCHPIN