Survey Research

This book is written in a user friendly style for persons and organizations (business, government and non-profits) wanting to write and/or execute a valid survey or a grounding in survey research methods. Graduate students will also benefit from this book if they need to field a survey as part of their research activities. Advanced sources are recommended for those who want to specialize in survey research or subfields of sampling and/or data analysis. Example survey questions types are from areas in business to areas in the social sciences. Example surveys and cover letters for each methods are provided along with a sample research report. The common types of data analysis (frequencies, crosstabs, correlation and multiple regression for survey research are provided.Table of ContentsChapter 1 Introduction to Survey Research Chapter 2 Ethics and Survey Research Chapter 3 Proposing a SurveyChapter 4 Deciding on the Population and SamplingChapter 5 Developing and Fielding a Mail Survey Chapter 6 Developing and Fielding an In-Person Structured Interview Chapter 7 Developing and Fielding a Telephone Interview Survey Chapter 8 Developing and Fielding a Web Survey Chapter 9 Data Entry, Processing and Computing Technology Chapter 10 Data Analysis Chapter 11 Presenting the Survey Research Using Charts Chapter 12 Sample Research Report Appendix A Alphabetical Listing of Country?s Census Web Site in the English Language Appendix B A Sample Table of Random Numbers Index